---
title: "Trend — immersion heater timer - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/immersion-heater-timer/trend"
last_updated: "2026-07-31T15:57:56.358Z"
locale: en
meta:
  description: "Niche score 57/100 · £73K/yr market · 68K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £73K/yr market · 68K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — immersion heater timer - Flapen"
---

# **immersion heater timer**

**Worth a look**

Shows a sweet-spot price point ($21.93 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 24Conversion 58Competition 70Returns 65Price range 84Avg price 92Brand share 71Review moat 91Quality gap 76

**Avg price**

**Great****£21.93**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****175.21**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£6.32–£70.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£73K**

£73K/yr · 68K searches