---
title: "Hunting Knife — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/hunting-knife"
last_updated: "2026-07-31T10:55:39.204Z"
locale: en
meta:
description: "Niche score 47/100 · £28K/yr market · 613K searches/yr · £22.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £28K/yr market · 613K searches/yr · £22.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hunting Knife — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **hunting knife**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 7Growth 14Conversion 3Competition 57Returns 95Price range 78Avg price 95Brand share 76Review moat 69Quality gap 63
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£22.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.12–£113.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****754.04**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£28K**
£28K/yr · 613K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, hunting knife is a £28K/yr Amazon United Kingdom market (613K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hunting knife market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£46K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **32%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**59%**
Top 20: 98%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**35%**
- Wolfcraft19% - TOURBN16% - Helikon-Tex10% - SEAC7% - Hultafors7% - BKGDO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
35K25KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/hunting-knife/trend)
## **Top hunting knife search terms**
- **hunting knife**297K/yr-19.1%0.1% conv. - **survival knife**141K/yr-30.9%0.2% conv. - **hunting knife with sheath**27K/yr-21.6%0.2% conv. - **tactical knife**28K/yr-28.9%0.1% conv. - **hunting knives**27K/yr-12.0%0.1% conv. - **buck knife**25K/yr-4.8%0.1% conv. - **military knife**14K/yr-13.7%0.2% conv. - **knife hunting**11K/yr-16.5%0.1% conv. - **kershaw knife**11K/yr-35.6%0.1% conv. - **bear grylls knife**8K/yr-22.9%0.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/hunting-knife/search-terms)
## **Top hunting knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TOURBON Leather Fixed Blade Knife Sheath for Belt Straight Knife Holster with with Fire Starter Holder and Pocket**TOURBN**£25.85**4.4★95 rev](https://www.amazon.co.uk/dp/B0DGDH6JGN) [2**Wolfcraft Folding Knife with 75 mm Serrated Blade and Safety Lock**Wolfcraft**£8.13**4.4★2,524 rev](https://www.amazon.co.uk/dp/B07CSYGW2J) [3**Helikon-Tex Bushcraft Line**Helikon-Tex**£26.97**4.7★243 rev](https://www.amazon.co.uk/dp/B01M10P1ZL) [4**SEAC Unisex 0550017520000a Hammer Diving Knife for Apnea and Scuba Diving Dagger with Straps Black One Size UK**SEAC**£19.63**4.3★675 rev](https://www.amazon.co.uk/dp/B079J3TCFW) [5**BKGDO High Carbon Steel Multi-Functional Outdoor Tool - Lightweight with Rubber Handle Hand-Stitched Sheath Perfect for Hunting Climbing Adventure Rescue Camping - Ideal Mens Gift (TYPE-B6)**BKGDO**£34.89**4.0★5 rev](https://www.amazon.co.uk/dp/B0F938YGWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOURBON Genuine Leather Boning Knife Sheath for Belt Bushcraft Camping Hunting Straight Knife Holster**TOURBN**£16.65**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GRNZVSJG) [**13PCS Survival Kit Camping Tools - Survival Gear and Equipment with Folding Shovel & Extension Rod & Survival Axe & Pliers & 16-in-1 Multi-Tool Outdoor Tool Kit for Camping Hiking Bushcraft**Sxnmmweu**£30.37**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G69ZZ5LX) [**Mubero Trade Knife with Stainless Steel Blade**Mubero**£37.91**21 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6ZZLXX) [**BKGDO High Carbon Steel Multi-Functional Outdoor Tool - Lightweight with Rubber Handle Hand-Stitched Sheath Perfect for Hunting Climbing Adventure Rescue Camping - Ideal Mens Gift (TYPE-B6)**BKGDO**£34.89**5 rev1y ago](https://www.amazon.co.uk/dp/B0F938YGWC) [**HONZIN Multitools Pliers Foldable Multi-Purpose Stainless Steel Multifunctional Pliers Multitool with Nylon Pouch Bottle Opener Screwdriver Ideal for Camping DIY Outdoor Gift for Men**HONZIN**£13.40**48 rev1y ago](https://www.amazon.co.uk/dp/B0DS294JTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cressi Gara Modular Impulse Blade White**CRESSI**£37.35**3.4★**▲ 325%**](https://www.amazon.co.uk/dp/B09SWLT45C) [**TOURBON Genuine Leather Boning Knife Sheath for Belt Bushcraft Camping Hunting Straight Knife Holster**TOURBN**£16.65**4.0★**▲ 267%**](https://www.amazon.co.uk/dp/B0GRNZVSJG) [**Helikon-Tex Bushcraft Line**Helikon-Tex**£26.97**4.7★**▲ 210%**](https://www.amazon.co.uk/dp/B01M10P1ZL) [**13PCS Survival Kit Camping Tools - Survival Gear and Equipment with Folding Shovel & Extension Rod & Survival Axe & Pliers & 16-in-1 Multi-Tool Outdoor Tool Kit for Camping Hiking Bushcraft**Sxnmmweu**£30.37**4.0★**▲ 148%**](https://www.amazon.co.uk/dp/B0G69ZZ5LX) [**Mubero Trade Knife with Stainless Steel Blade**Mubero**£37.91**4.8★**▲ 123%**](https://www.amazon.co.uk/dp/B0FY6ZZLXX)
**~~View all trending →~~**
## **What buyers say about hunting knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality knife”*
**Sharpness**16%
*“Very nice sharp knife”*
**Value For Money**12%
*“Good value”*
**Ease Of Use**4%
*“easy to use”*
**Strength**4%
*“A Nice Solid Set”*
**Grip**4%
*“Comfortable grip”*
**Size-Overall**3%
*“Fits most belts”*
**Comfort-Overall**3%
*“comfortable to use”*
**Durability**3%
*“is so durable”*
**Design-Overall**3%
*“design is beautiful”*
### **What buyers complain about **
**Durability**14%
*“likely to break”*
**Size-Overall**12%
*“Big”*
**Rusts/Corrodes**10%
*“Rust”*
**Locking Mechanism**9%
*“Wish Id read the reviews on it as quite a few other people have had issues with the locking mechanism not working”*
**Quality-Overall**7%
*“Poor quality screws”*
**Strength**4%
*“Bit chunky, but, useful”*
**Advertised Vs Actual Product**4%
*“BAD TITLE”*
**Grip**2%
*“Finally not holding edge”*
**Add-Ons/Attachments**2%
*“the attachment from the hook then the case broke off in the matter of a week”*
**Leather Quality**2%
*“It is just leather with out knife”*
### **Top return reasons **
**Size-Overall**15%
**Mechanism Issues**11%
**Functionality-Overall**10%
**Defective Material/Parts**8%
**Locking Mechanism**8%
**Quality-Overall**8%
**Weight Heavy**7%
**Advertised Vs Actual Product**4%
**Sharpness**4%
**Rusts/Corrodes**3%
## **Common questions**
- **Is hunting knife profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the hunting knife niche?**
- 22 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in hunting knife?**
- Top complaints mined from reviews: Durability, Size-Overall, Rusts/Corrodes. The return rate is 1.0%.
- **When does demand for hunting knife peak?**
- Demand peaks in Jan–Sep–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the hunting knife niche?**
- Listings span £6.12–£113.47; the average listing price is £22.91 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.
## **Related niches in DIY & Tools**
- 68 [**cardboard cutter**](https://flapen.com/research/uk/diy-tools/cardboard-cutter)£343K/yr+30.6%**Worth a look**- 68 [**door canopy**](https://flapen.com/research/uk/diy-tools/door-canopy)£202K/yr+187.7%**Worth a look**- 68 [**fence post repair**](https://flapen.com/research/uk/diy-tools/fence-post-repair)£359K/yr-8.2%**Worth a look**- 68 [**cat window guard**](https://flapen.com/research/uk/diy-tools/cat-window-guard)£98K/yr+413.1%**Worth a look**- 68 [**sun shade**](https://flapen.com/research/uk/diy-tools/sun-shade)£202K/yr+187.7%**Worth a look**- 69 [**brass hose connector**](https://flapen.com/research/uk/diy-tools/brass-hose-connector)£66K/yr+122.8%**Worth a look**[**All DIY & Tools niches **](https://flapen.com/research/uk/diy-tools)