---
title: "House Numbers Plaques — £382K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/house-numbers-plaques"
last_updated: "2026-07-31T16:08:55.436Z"
locale: en
meta:
description: "Niche score 47/100 · £382K/yr market · 1.9M searches/yr · £10.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £382K/yr market · 1.9M searches/yr · £10.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "House Numbers Plaques — £382K/yr Amazon UK Niche (2026) - Flapen"
---
# **house numbers plaques**
**Skip it**
Prices mostly outside the sweet spot ($2.75–$16.50) — this niche doesn't clear our bar today.
Market size 55Growth 37Conversion 25Competition 63Returns 100Price range 11Avg price 34Brand share 22Review moat 42Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£382K**
£382K/yr · 1.9M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,297.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£10.08**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.75–£16.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, house numbers plaques is a £382K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **house numbers plaques market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£126K–£151K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **17%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**11**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**7%**
- K Smart Sign62% - StickersWall16% - Vicloon7% - Numbers & Names by Atlantic Hardware3% - Crafted Memories3% - Badgemaster2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
45K35KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/house-numbers-plaques/trend)
## **Top house numbers plaques search terms**
- **house numbers plaques**531K/yr+12.4%1.2% conv. - **door numbers for outside**145K/yr+1.5%0.9% conv. - **house numbers**180K/yr+22.4%0.4% conv. - **door number plaques for wall**169K/yr+25.7%0.9% conv. - **door numbers**132K/yr+6.3%0.5% conv. - **house number**87K/yr+9.7%0.6% conv. - **house numbers for outside**81K/yr-7.7%0.5% conv. - **house signs for outside**70K/yr+3.4%0.8% conv. - **door number**74K/yr+5.1%0.7% conv. - **house sign**59K/yr+2.9%1.0% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/house-numbers-plaques/search-terms)
## **Top house numbers plaques products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£76K30%£115K40%£153K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K Smart | Bellisima H3 F31 Number Signs Personalised House Laser Cut 3d Door Street Address Grey Plaque | 300mm x 160mm (Matt Dark Gray & Copper Mirror)**K Smart Sign**£10.78**4.5★1,393 rev](https://www.amazon.co.uk/dp/B0BHL4Z7D1) [2**MODERN HOUSE SIGN PLAQUE DOOR NUMBER STREET GLASS EFFECT ACRYLIC ALUMINIUM NAME**K Smart Sign**£7.47**4.7★8,522 rev](https://www.amazon.co.uk/dp/B06ZZGMWJM) [3**House Numbers Plaques Modern Black Door Plaques For Wall Address House Number Plates for Outside Personalised Front Door Number Perspex Acrylic Door Sign (Black Background & Clear Text)**StickersWall**£6.02**4.7★671 rev](https://www.amazon.co.uk/dp/B0DJYPK3W9) [4**K Smart Sign | Exalted LED F2728 | Solar Light House Signs Door Number Plaques With Light Name Plaques For Wall (Matt Gray & Classic Font)**K Smart Sign**£11.34**4.2★2,236 rev](https://www.amazon.co.uk/dp/B0CX1VLY44) [5**K Smart Sign | Exalted LED F2728 | House Numbers Plaques With Solar Light House Signs Door Number For Wall With Light Name Plaques For Outside (Matt Black & Modern Font)**K Smart Sign**£11.35**4.2★2,236 rev](https://www.amazon.co.uk/dp/B0CX1VRR9S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**K Smart Sign | Bellissima S1 LED F32 | Square Solar Light House Signs Door Number Plaques With LED Personalised Name Address Sign For Wall With Classic Text (Matt Grey & Silver Mirror)**K Smart Sign**£13.96**33 rev2mo ago](https://www.amazon.co.uk/dp/B0GZV3214C) [**Personalised Solar House Number Sign Dual Charging LED Address Plaque with Auto Dusk to Dawn Sensor Custom Acrylic Door Number for Outside Wall Mounted UK House Signs (Black Silvery Rectangle)**Smvanoik**£14.70**43 rev3mo ago](https://www.amazon.co.uk/dp/B0GX5XVJBB) [**Crafted Memories - Rustic Slate House Sign | Personalised UV-Printed Address Plaque | Weather-Resistant | Easy Install | Slate House Numbers Plaques Split Address**Crafted Memories**£14.06**375 rev1y ago](https://www.amazon.co.uk/dp/B0F8DFW5Q2) [**Crafted Memories - Rustic Slate House Sign | Personalized UV-Printed Plaque | Weather-Resistant & Easy to Install | Slate Door Number Sign House Name Plaque**Crafted Memories**£14.09**375 rev1y ago](https://www.amazon.co.uk/dp/B0F8DR7XZ4) [**House Numbers Plaques Modern Black Door Plaques For Wall Address House Number Plates for Outside Personalised Front Door Number Perspex Acrylic Door Sign (Black Background & Clear Text)**StickersWall**£6.02**671 rev1y ago](https://www.amazon.co.uk/dp/B0DJYPK3W9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K Smart Sign | Bellissima S1 LED F32 | Square Solar Light House Signs Door Number Plaques With LED Personalised Name Address Sign For Wall With Classic Text (Matt Grey & Silver Mirror)**K Smart Sign**£13.96**4.2★**▲ 326%**](https://www.amazon.co.uk/dp/B0GZV3214C) [**Personalised Solar House Number Sign Dual Charging LED Address Plaque with Auto Dusk to Dawn Sensor Custom Acrylic Door Number for Outside Wall Mounted UK House Signs (Black Silvery Rectangle)**Smvanoik**£14.70**4.2★**▲ 322%**](https://www.amazon.co.uk/dp/B0GX5XVJBB) [**Engraved Slate House Number Sign - 1 to 99 (Select Your Number here) - Number 15 (Same Day Dispatch by 1st Class Post!!!)**Numbers & Names by Atlantic Hardware**£14.94**4.8★**▲ 200%**](https://www.amazon.co.uk/dp/B003BFHS6U) [**Crafted Memories - Rustic Slate House Sign | Personalised UV-Printed Address Plaque | Weather-Resistant | Easy Install | Slate House Numbers Plaques Split Address**Crafted Memories**£14.06**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B0F8DFW5Q2) [**Satin Chrome Door Number 1 75mm 3 Inch Screw-On Front Door Numeral**SISI UK**£2.75**4.3★**▲ 72%**](https://www.amazon.co.uk/dp/B093YBZBV8)
**~~View all trending →~~**
## **What buyers say about house numbers plaques**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“looks quality with light”*
**Value For Money**20%
*“Not expensive”*
**Assembly/Installation**8%
*“Easy to install”*
**Design-Overall**7%
*“Elegant design”*
**Size-Overall**7%
*“Easy to fit”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**2%
*“Easy to use”*
**Brightness/Shine/Glow**2%
*“Lights up well”*
**Instructions/User Manual/Troubleshooting**1%
*“Easy to follow instructions provided in package”*
**Shape/Style**1%
*“looks very stylish”*
### **What buyers complain about **
**Quality-Overall**12%
*“Really flimsy poor quality”*
**Brightness/Shine/Glow**8%
*“It has been very sunny so I guess its not meant to be very bright”*
**Durability**8%
*“Absolutely doesnt last”*
**Adhesion/Stickiness**8%
*“Beware the adhesive”*
**Value For Money**6%
*“Great item looks expensive”*
**Assembly/Installation**4%
*“Overly complicated to install”*
**Size-Overall**4%
*“Small”*
**Strength**4%
*“quite flimsy”*
**Mounting**3%
*“Screws provided are not long enough to fit the plate on a wall”*
**Charging**2%
*“no response the items light will not charge even in a full day's sunlight avoid get something better”*
### **Top return reasons **
**Size-Overall**23%
**Strength**17%
**Material Quality**14%
**Color**13%
**Quality-Overall**9%
**Adhesion/Stickiness**9%
**Functionality-Overall**6%
**Durability**3%
**Value For Money**3%
**Shape/Style**1%
## **Common questions**
- **Is house numbers plaques profitable to sell on Amazon United Kingdom?**
- The niche generates £382K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the house numbers plaques niche?**
- 10 brands and 11 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in house numbers plaques?**
- Top complaints mined from reviews: Quality-Overall, Brightness/Shine/Glow, Durability. The return rate is 0.1%.
- **When does demand for house numbers plaques peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the house numbers plaques niche?**
- Listings span £2.75–£16.50; the average listing price is £10.08 (sweet spot $15–$100). The average incumbent carries 2,298 reviews — the moat a new listing must climb.
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