---
title: "Search terms — hooks - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/hooks/search-terms"
last_updated: "2026-07-31T14:59:22.428Z"
locale: en
meta:
  description: "Niche score 58/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hooks - Flapen"
---

# **hooks**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 22Conversion 79Competition 68Returns 98Price range 0Avg price 13Brand share 80Review moat 25Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.3M**

£1.3M/yr · 3.2M searches

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,653.4**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.83**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.66–£7.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")