[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-diy-tools-homekit-plug":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":175,"baselines":211,"demand":216,"seasonality":432,"brandShare":445,"products":456,"feedback":485,"searchTerms":625,"related":674,"lastUpdated":164},"76ba978d-4ccf-4a7f-8ed0-933dead43e94","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":40,"label":41,"slug":42,"href":43},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":150,"returnRate":158,"successfulLaunches360":159,"newProducts360":150,"amazonNicheId":138,"title":160,"slug":161,"href":162,"leafCategoryName":163,"scrapedAt":164,"brandCount":156,"brandCountYearAgo":156,"sellerCount":165,"signals":166,"avgBsr":167,"pageQuality":159,"unitsSoldMin":168,"unitsSoldAvgMin":169,"unitsSoldAvgMax":170,"revenueMin":171,"revenueMax":172,"avgBrandAgeMonths":173,"avgSellerAgeDays":174,"top20ClickShare":150,"top20BrandShare":150,"primePct":150,"oosRate":159},136496,64323,0.6467,-0.3377,0.1086,1,4.27,633,19.54,7.96,28.42,3,8000,0.0266,0,"homekit plug","homekit-plug","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fhomekit-plug","Electrical","2026-07-22T02:22:43.862131+00:00",29,[],21,6000,3000,4000,117240,156320,40,165,{"score":173,"verdict":176,"components":177},"skip",[178,183,186,190,192,194,197,201,204,207],{"key":179,"score":180,"weight":181,"raw":182},"marketSize",30,0.15,136496.24,{"key":184,"score":185,"weight":181,"raw":148},"growth",8,{"key":187,"score":188,"weight":189,"raw":149},"conversion",90,0.1,{"key":191,"score":159,"weight":181,"raw":150},"competition",{"key":193,"score":159,"weight":189,"raw":150},"brandShare",{"key":195,"score":196,"weight":189,"raw":151},"qualityGap",77,{"key":198,"score":199,"weight":200,"raw":152},"reviewMoat",72,0.05,{"key":202,"score":203,"weight":189,"raw":158},"returns",59,{"key":205,"score":206,"weight":200,"raw":153},"avgPrice",86,{"key":208,"score":209,"weight":200,"raw":210},"priceRange",66,0.6559139784946237,{"avgRating":212,"medianPrice":213,"medianReturnRate":214,"nichesTracked":215},4.36,12.1,0.0064,27484,{"points":217,"droppedPartialWeek":431},[218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,426,428],{"week":219,"volume":220},"2025-03-09",654,{"week":222,"volume":223},"2025-03-16",660,{"week":225,"volume":226},"2025-03-23",652,{"week":228,"volume":229},"2025-03-30",970,{"week":231,"volume":232},"2025-04-06",903,{"week":234,"volume":235},"2025-04-13",566,{"week":237,"volume":238},"2025-04-20",669,{"week":240,"volume":241},"2025-04-27",609,{"week":243,"volume":244},"2025-05-04",559,{"week":246,"volume":247},"2025-05-11",701,{"week":249,"volume":250},"2025-05-18",615,{"week":252,"volume":253},"2025-05-25",595,{"week":255,"volume":256},"2025-06-01",577,{"week":258,"volume":259},"2025-06-08",503,{"week":261,"volume":262},"2025-06-15",470,{"week":264,"volume":265},"2025-06-22",501,{"week":267,"volume":259},"2025-06-29",{"week":269,"volume":270},"2025-07-06",500,{"week":272,"volume":273},"2025-07-13",1069,{"week":275,"volume":276},"2025-07-20",564,{"week":278,"volume":279},"2025-07-27",536,{"week":281,"volume":282},"2025-08-03",496,{"week":284,"volume":285},"2025-08-10",670,{"week":287,"volume":288},"2025-08-17",620,{"week":290,"volume":291},"2025-08-24",709,{"week":293,"volume":294},"2025-08-31",797,{"week":296,"volume":297},"2025-09-07",773,{"week":299,"volume":300},"2025-09-14",817,{"week":302,"volume":303},"2025-09-21",939,{"week":305,"volume":306},"2025-09-28",995,{"week":308,"volume":309},"2025-10-05",988,{"week":311,"volume":312},"2025-10-12",1594,{"week":314,"volume":315},"2025-10-19",1086,{"week":317,"volume":318},"2025-10-26",1364,{"week":320,"volume":321},"2025-11-02",1425,{"week":323,"volume":324},"2025-11-09",1359,{"week":326,"volume":327},"2025-11-16",1766,{"week":329,"volume":330},"2025-11-23",3200,{"week":332,"volume":333},"2025-11-30",4925,{"week":335,"volume":336},"2025-12-07",7197,{"week":338,"volume":339},"2025-12-14",5728,{"week":341,"volume":342},"2025-12-21",2638,{"week":344,"volume":345},"2025-12-28",1739,{"week":347,"volume":348},"2026-01-04",1455,{"week":350,"volume":351},"2026-01-11",1376,{"week":353,"volume":354},"2026-01-18",1077,{"week":356,"volume":357},"2026-01-25",1068,{"week":359,"volume":360},"2026-02-01",1007,{"week":362,"volume":363},"2026-02-08",1004,{"week":365,"volume":366},"2026-02-15",996,{"week":368,"volume":369},"2026-02-22",796,{"week":371,"volume":372},"2026-03-01",714,{"week":374,"volume":375},"2026-03-08",561,{"week":377,"volume":378},"2026-03-15",859,{"week":380,"volume":381},"2026-03-22",700,{"week":383,"volume":384},"2026-03-29",751,{"week":386,"volume":387},"2026-04-05",1000,{"week":389,"volume":390},"2026-04-12",874,{"week":392,"volume":393},"2026-04-19",531,{"week":395,"volume":396},"2026-04-26",489,{"week":398,"volume":399},"2026-05-03",506,{"week":401,"volume":402},"2026-05-10",636,{"week":404,"volume":405},"2026-05-17",550,{"week":407,"volume":408},"2026-05-24",511,{"week":410,"volume":411},"2026-05-31",515,{"week":413,"volume":414},"2026-06-07",551,{"week":416,"volume":417},"2026-06-14",499,{"week":419,"volume":420},"2026-06-21",567,{"week":422,"volume":423},"2026-06-28",824,{"week":425,"volume":270},"2026-07-05",{"week":427,"volume":235},"2026-07-12",{"week":429,"volume":430},"2026-07-19",479,false,[433,434,435,436,437,438,439,440,441,442,443,444],1.1607635783989736,0.8871350258543603,0.6760753210735716,0.6579448699506241,0.5378743698404677,0.5178647797519537,0.5617199953345515,0.614346254033669,0.8220520197503985,1.1738268341044285,2.3653823723805454,4.036079468138875,{"top":446,"otherBrandCount":159,"otherClickShare":159},[447,450,453],{"brand":448,"clickShare":449},"Philips Hue",0.8565,{"brand":451,"clickShare":452},"Amazon Basics",0.0874,{"brand":454,"clickShare":455},"Innr",0.0561,[457,467,476],{"asin":458,"title":459,"brand":448,"imageUrl":460,"price":461,"rating":462,"reviews":463,"clickShare90":449,"clickShare360":464,"launchDate":465,"amazonUrl":466},"B09F72B98K","Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41S0CitMc7L.jpg",22.23,4.7,1442,0.8892,"2021-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09F72B98K",{"asin":468,"title":469,"brand":451,"imageUrl":470,"price":154,"rating":471,"reviews":472,"clickShare90":452,"clickShare360":473,"launchDate":474,"amazonUrl":475},"B0DP8HW1HD","Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317eTZh93xL.jpg",4,229,0.0387,"2025-11-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP8HW1HD",{"asin":477,"title":478,"brand":454,"imageUrl":479,"price":155,"rating":480,"reviews":481,"clickShare90":455,"clickShare360":482,"launchDate":483,"amazonUrl":484},"B0CFVL1P1W","Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uQe4OEY2L.jpg",4.1,228,0.0721,"2023-12-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CFVL1P1W",{"love":486,"hate":553,"returnReasons":604},[487,494,501,507,514,521,528,535,542,547],{"topic":488,"percentOfMentions":489,"verbatims":490},"Assembly\u002FInstallation",0.1548,[491,492,493],"Easy set up","Setup is simple","Setup is quick and easy, making it accessible even if youre new to smart home devices",{"topic":495,"percentOfMentions":496,"verbatims":497},"Quality-Overall",0.1508,[498,499,500],"Overall, this is a reliable and easy-to-use smart plug that does exactly what you need, making it a great entry point into smart home automation","Good quality smart plugs","It seems to be of good quality",{"topic":502,"percentOfMentions":496,"verbatims":503},"Socket\u002FPort\u002FPlug",[504,505,506],"Good smart plug","This is a good smart plug thats easy to set up","Smart plugs are so useful",{"topic":508,"percentOfMentions":509,"verbatims":510},"Connectivity-Overall",0.0992,[511,512,513],"Ive had no issues with connections at all","Very easy to connect","I haven't had any connection issues at all",{"topic":515,"percentOfMentions":516,"verbatims":517},"Value For Money",0.0913,[518,519,520],"I think it's worth it","Good value product","is good value for money",{"topic":522,"percentOfMentions":523,"verbatims":524},"Compatibility-Overall",0.0794,[525,526,527],"Easy to sync with Hue Bridge","work well with Home Assistant","Pairing was successful",{"topic":529,"percentOfMentions":530,"verbatims":531},"Ease Of Use",0.059500000000000004,[532,533,534],"Easy to use","It is a very simple idea","The main appeal is the convenience",{"topic":536,"percentOfMentions":537,"verbatims":538},"Design-Overall",0.035699999999999996,[539,540,541],"It's also worth noting that it is a really compact design","incredibly well thought out","makes them so much more versatile",{"topic":543,"percentOfMentions":537,"verbatims":544},"Advertised Vs Actual Product",[545,546],"Works well as it should","i'm pleased that it functions as expected",{"topic":548,"percentOfMentions":549,"verbatims":550},"Voice Control",0.023799999999999998,[551,552],"The voice control works reliably","Once connected, it works seamlessly with Alexa, allowing you to control devices using voice commands or through the app",[554,560,566,573,580,585,589,592,595,599],{"topic":508,"percentOfMentions":555,"verbatims":556},0.2143,[557,558,559],"then loose connection soon after","Constant connectivity issues","disconnects all the time",{"topic":522,"percentOfMentions":561,"verbatims":562},0.1429,[563,564,565],"and no matter how I tried it would not pair or work with Google","Does not work with Apple Home","it proved to be incompatible",{"topic":567,"percentOfMentions":568,"verbatims":569},"Functionality-Overall",0.1369,[570,571,572],"Doesnt work","It does not work consistently","I went onto routines and disabled them both",{"topic":574,"percentOfMentions":575,"verbatims":576},"Durability",0.125,[577,578,579],"Doesn't last long","they both failed after 12 months","Garbage stopped working after 2 months",{"topic":495,"percentOfMentions":581,"verbatims":582},0.0536,[583,584],"Rubbish","Completely rubbish and con",{"topic":586,"percentOfMentions":537,"verbatims":587},"Water Resistance",[588],"If this plug was human it wont hit water if it falls overboard",{"topic":543,"percentOfMentions":537,"verbatims":590},[591],"Not as advertised",{"topic":488,"percentOfMentions":537,"verbatims":593},[594],"not able to set up says put in set up mode HOW",{"topic":596,"percentOfMentions":537,"verbatims":597},"Weight Heavy",[598],"It's way too bulky",{"topic":600,"percentOfMentions":601,"verbatims":602},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0179,[603],"The instruction leaflet was painfully inadequate",[605,607,609,611,613,616,618,620,621,623],{"reason":508,"pct":606},0.3644,{"reason":567,"pct":608},0.1978,{"reason":522,"pct":610},0.14,{"reason":502,"pct":612},0.0496,{"reason":614,"pct":615},"Defective Material\u002FParts",0.0444,{"reason":515,"pct":617},0.0378,{"reason":495,"pct":619},0.026699999999999998,{"reason":543,"pct":619},{"reason":488,"pct":622},0.0178,{"reason":624,"pct":622},"Size-Overall",[626,631,636,641,645,649,654,659,664,669],{"term":627,"volume":628,"growthQoq":629,"conversionRate":630},"hue plug",10937,-0.3439,0.1202,{"term":632,"volume":633,"growthQoq":634,"conversionRate":635},"hue smart plug",15124,-0.4104,0.1094,{"term":637,"volume":638,"growthQoq":639,"conversionRate":640},"philips hue smart plug",9216,-0.3324,0.1004,{"term":642,"volume":643,"growthQoq":644,"conversionRate":159},"aqara smart plug",4487,-0.0381,{"term":160,"volume":646,"growthQoq":647,"conversionRate":648},5699,-0.2252,0.0102,{"term":650,"volume":651,"growthQoq":652,"conversionRate":653},"philips hue plug",6677,-0.3891,0.1074,{"term":655,"volume":656,"growthQoq":657,"conversionRate":658},"apple smart plug",2536,-0.3442,0.01,{"term":660,"volume":661,"growthQoq":662,"conversionRate":663},"philips smart plug",3324,-0.451,0.0404,{"term":665,"volume":666,"growthQoq":667,"conversionRate":668},"philips hue plug uk",3405,-0.3025,0.148,{"term":670,"volume":671,"growthQoq":672,"conversionRate":673},"hue plug uk",2918,-0.6412,0.156,[675,682,687,692,697,700],{"title":676,"href":677,"score":678,"verdict":679,"marketSize":680,"growth90":681},"cardboard cutter","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fcardboard-cutter",68,"watch",342868.79,0.3056,{"title":683,"href":684,"score":678,"verdict":679,"marketSize":685,"growth90":686},"door canopy","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fdoor-canopy",201704.95,1.8769,{"title":688,"href":689,"score":678,"verdict":679,"marketSize":690,"growth90":691},"fence post repair","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Ffence-post-repair",358526.62,-0.0822,{"title":693,"href":694,"score":678,"verdict":679,"marketSize":695,"growth90":696},"cat window guard","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fcat-window-guard",98419.39,4.1307,{"title":698,"href":699,"score":678,"verdict":679,"marketSize":685,"growth90":686},"sun shade","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fsun-shade",{"title":701,"href":702,"score":703,"verdict":679,"marketSize":704,"growth90":705},"brass hose connector","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fbrass-hose-connector",69,66401.49,1.2285]