---
title: "Homekit Plug — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/homekit-plug"
last_updated: "2026-07-31T10:53:08.495Z"
locale: en
meta:
description: "Niche score 40/100 · £136K/yr market · 64K searches/yr · £19.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £136K/yr market · 64K searches/yr · £19.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Homekit Plug — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **homekit plug**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 8Conversion 90Competition 0Returns 59Price range 66Avg price 86Brand share 0Review moat 72Quality gap 77
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£19.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****633**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.96–£28.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£136K**
£136K/yr · 64K searches
**Growth**
**Bad****-33.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, homekit plug is a £136K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **homekit plug market data**
- **Units sold / yr**
- **6K–8K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£117K–£156K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Philips Hue86% - Amazon Basics9% - Innr6%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -33.8% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/homekit-plug/trend)
## **Top homekit plug search terms**
- **hue plug**11K/yr-34.4%12.0% conv. - **hue smart plug**15K/yr-41.0%10.9% conv. - **philips hue smart plug**9K/yr-33.2%10.0% conv. - **aqara smart plug**4K/yr-3.8%0.0% conv. - **homekit plug**6K/yr-22.5%1.0% conv. - **philips hue plug**7K/yr-38.9%10.7% conv. - **apple smart plug**3K/yr-34.4%1.0% conv. - **philips smart plug**3K/yr-45.1%4.0% conv. - **philips hue plug uk**3K/yr-30.3%14.8% conv. - **hue plug uk**3K/yr-64.1%15.6% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/homekit-plug/search-terms)
## **Top homekit plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%£34K50%£68K75%£102K100%£136K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White**Philips Hue**£22.23**4.7★1,442 rev](https://www.amazon.co.uk/dp/B09F72B98K) [2**Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack**Amazon Basics**£7.96**4.0★229 rev](https://www.amazon.co.uk/dp/B0DP8HW1HD) [3**Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack**Innr**£28.42**4.1★228 rev](https://www.amazon.co.uk/dp/B0CFVL1P1W)
### **Newest**
by launch date
[**Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack**Amazon Basics**£7.96**229 rev7mo ago](https://www.amazon.co.uk/dp/B0DP8HW1HD) [**Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack**Innr**£28.42**228 rev2y ago](https://www.amazon.co.uk/dp/B0CFVL1P1W) [**Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White**Philips Hue**£22.23**1,442 rev4y ago](https://www.amazon.co.uk/dp/B09F72B98K)
### **Trending**
90-day click momentum
[**Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack**Amazon Basics**£7.96**4.0★**▲ 126%**](https://www.amazon.co.uk/dp/B0DP8HW1HD) [**Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White**Philips Hue**£22.23**4.7★**— 4%**](https://www.amazon.co.uk/dp/B09F72B98K) [**Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack**Innr**£28.42**4.1★**▼ 22%**](https://www.amazon.co.uk/dp/B0CFVL1P1W)
## **What buyers say about homekit plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**15%
*“Easy set up”*
**Quality-Overall**15%
*“Overall, this is a reliable and easy-to-use smart plug that does exactly what you need, making it a great entry point into smart home automation”*
**Socket/Port/Plug**15%
*“Good smart plug”*
**Connectivity-Overall**10%
*“Ive had no issues with connections at all”*
**Value For Money**9%
*“I think it's worth it”*
**Compatibility-Overall**8%
*“Easy to sync with Hue Bridge”*
**Ease Of Use**6%
*“Easy to use”*
**Design-Overall**4%
*“It's also worth noting that it is a really compact design”*
**Advertised Vs Actual Product**4%
*“Works well as it should”*
**Voice Control**2%
*“The voice control works reliably”*
### **What buyers complain about **
**Connectivity-Overall**21%
*“then loose connection soon after”*
**Compatibility-Overall**14%
*“and no matter how I tried it would not pair or work with Google”*
**Functionality-Overall**14%
*“Doesnt work”*
**Durability**13%
*“Doesn't last long”*
**Quality-Overall**5%
*“Rubbish”*
**Water Resistance**4%
*“If this plug was human it wont hit water if it falls overboard”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Assembly/Installation**4%
*“not able to set up says put in set up mode HOW”*
**Weight Heavy**4%
*“It's way too bulky”*
**Instructions/User Manual/Troubleshooting**2%
*“The instruction leaflet was painfully inadequate”*
### **Top return reasons **
**Connectivity-Overall**36%
**Functionality-Overall**20%
**Compatibility-Overall**14%
**Socket/Port/Plug**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Assembly/Installation**2%
**Size-Overall**2%
## **Common questions**
- **Is homekit plug profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the homekit plug niche?**
- 3 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in homekit plug?**
- Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Functionality-Overall. The return rate is 2.7%.
- **When does demand for homekit plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the homekit plug niche?**
- Listings span £7.96–£28.42; the average listing price is £19.54 (sweet spot $15–$100). The average incumbent carries 633 reviews — the moat a new listing must climb.
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