---
title: "Hole Saw — £357K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/hole-saw"
last_updated: "2026-07-31T05:31:51.255Z"
locale: en
meta:
description: "Niche score 64/100 · £357K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £357K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hole Saw — £357K/yr Amazon UK Niche (2026) - Flapen"
---
# **hole saw**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 20Conversion 55Competition 73Returns 95Price range 84Avg price 85Brand share 89Review moat 63Quality gap 62
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£18.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.84–£80.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****992.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£357K**
£357K/yr · 408K searches
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, hole saw is a £357K/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hole saw market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£284K–£378K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**37 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**46%**
Top 20: 87%
**Top-5 click share**
**41%**
Top 20: 77%
**Open market**
**48%**
- flintronic12% - Gunpla11% - Amazon Basics11% - XZH7% - HYCHIKA BETTER TOOLS FOR BETTER LIFE6% - Bosch5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
12K8KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/hole-saw/trend)
## **Top hole saw search terms**
- **hole saw sets**93K/yr-18.0%3.8% conv. - **hole saw**78K/yr+7.1%3.0% conv. - **holesaw set**38K/yr-22.7%2.9% conv. - **hole saw set**28K/yr-15.3%3.6% conv. - **hole cutter**24K/yr-5.7%2.2% conv. - **hole saws**24K/yr-12.0%1.7% conv. - **hole cutter set**18K/yr-20.9%5.3% conv. - **hole saw kit**18K/yr+5.9%3.5% conv. - **holesaw**14K/yr-23.8%2.7% conv. - **hole saw drill bit**10K/yr+23.7%2.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/hole-saw/search-terms)
## **Top hole saw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£11K6%£21K9%£32K12%£43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gunpla 21pcs Hole Saw Set 19-152mm High Carbon Steel Durable Wood Hole saws for sawing Downlight Plywood Drywall Plastic**Gunpla**£12.52**4.6★416 rev](https://www.amazon.co.uk/dp/B0BYNY5BZV) [2**Amazon Basics Bi-Metal High Speed 9 Piece Steel Hole Saw Kit With Carry Case 20 mm to 68 mm Black 25/32 to 2-11/16**Amazon Basics**£9.82**4.3★610 rev](https://www.amazon.co.uk/dp/B08YGFGRBX) [3**flintronic Bi-Metal Hole Saw 13 PCS 18mm - 75mm Hole Saw Set with Hexagon Adapter and Centring Drill Perfect for Drilling Soft Metal Wood PVC Board and Plastic for Cutting Circular Holes**flintronic**£16.50**4.4★2,517 rev](https://www.amazon.co.uk/dp/B08VN51QYK) [4**Rolson 58129 12 pc Holesaw Kit Black**Rolson**£6.63**4.2★1,370 rev](https://www.amazon.co.uk/dp/B003UDFHL6) [5**BULLITT Impact Hole Saw Set 20 25 32MM 3PCS M42 HSS Bi-Metal Hex Shank Impact Hole Cutter Set Perfect for Drilling Thin Metal Stainless Steel Mild Steel and Aluminium**BULLITT**£20.23**4.5★106 rev](https://www.amazon.co.uk/dp/B0DSHWRCSH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hole Saw Set 24PCS 19-152mm Hole Cutter Set Carbon Steel Downlights Drill Bit Tools for Soft Wood Plasterboard Plastic Ultra-Sharp Teeth Quick-Change Arbor Includes Mandrel & Hex Key**XZH**£19.46**149 rev6mo ago](https://www.amazon.co.uk/dp/B0GG8QDRKL) [**Hole Saw Set 9PCS 25-54mm Hole Cutter Set Carbon Steel Downlights Drill Bit Tools for Soft Wood Plasterboard Plastic Ultra-Sharp Teeth Quick-Change Arbor Includes Mandrel & Hex Key**XZH**£5.68**149 rev6mo ago](https://www.amazon.co.uk/dp/B0GG93JXBY) [**Idong 13PCS Bi-Metal Hole Saw Sets with Arbor and Pilot Bit 18mm-75mm Hole Cutter Set Drill Bit for Cutting Wood Plywood Plastic Drywall Thin Metal Sheet Ideal for DIY Projects & Workshop Tasks**Idong**£15.39**28 rev8mo ago](https://www.amazon.co.uk/dp/B0G139RS4M) [**XZH 9-Piece Hole Saw Set (25-51mm) - Carbide Steel Cutters for Wood Plasterboard & Plastic | Ultra-Sharp Teeth | Quick-Change Arbor | Includes Mandrel & Hex Key**XZH**£5.76**149 rev1y ago](https://www.amazon.co.uk/dp/B0FBRQ89YK) [**XZH 18 PCS Hole Saw Set 19mm-102mm High Carbon Steel Hole Saws - Ideal for Soft Wood PVC & Plastic Drilling | Professional & DIY Use**XZH**£12.81**149 rev1y ago](https://www.amazon.co.uk/dp/B0FBRPM8QY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hole Saw Set 9PCS 25-54mm Hole Cutter Set Carbon Steel Downlights Drill Bit Tools for Soft Wood Plasterboard Plastic Ultra-Sharp Teeth Quick-Change Arbor Includes Mandrel & Hex Key**XZH**£5.68**4.5★**▲ 306%**](https://www.amazon.co.uk/dp/B0GG93JXBY) [**Hole Saw Set 24PCS 19-152mm Hole Cutter Set Carbon Steel Downlights Drill Bit Tools for Soft Wood Plasterboard Plastic Ultra-Sharp Teeth Quick-Change Arbor Includes Mandrel & Hex Key**XZH**£19.46**4.5★**▲ 297%**](https://www.amazon.co.uk/dp/B0GG8QDRKL) [**Bosch 14x PRO Multi Material Power Change Plus Hole Saw Set - Transparent Case (for Softwood Plasterboard Ø 20-76 mm Professional Accessories Drill/Screwdrivers)**Bosch**£80.81**4.8★**▲ 114%**](https://www.amazon.co.uk/dp/B083DMDC4N) [**flintronic Bi-Metal Hole Saw 13 PCS 18mm - 75mm Hole Saw Set with Hexagon Adapter and Centring Drill Perfect for Drilling Soft Metal Wood PVC Board and Plastic for Cutting Circular Holes**flintronic**£16.50**4.4★**▲ 77%**](https://www.amazon.co.uk/dp/B08VN51QYK) [**Idong 13PCS Bi-Metal Hole Saw Sets with Arbor and Pilot Bit 18mm-75mm Hole Cutter Set Drill Bit for Cutting Wood Plywood Plastic Drywall Thin Metal Sheet Ideal for DIY Projects & Workshop Tasks**Idong**£15.39**4.3★**▲ 76%**](https://www.amazon.co.uk/dp/B0G139RS4M)
**~~View all trending →~~**
## **What buyers say about hole saw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“The build quality is solid”*
**Value For Money**26%
*“Reasonable price”*
**Ease Of Use**9%
*“Easy to use”*
**Size-Overall**8%
*“Great sizes”*
**Advertised Vs Actual Product**6%
*“As described”*
**Durability**5%
*“Strong and durable”*
**Strength**4%
*“Heavy duty”*
**Material Quality**2%
*“Good solid bit of kit”*
**Design-Overall**1%
*“Well manufactured and nicely presented”*
**Efficiency**1%
*“It cuts cleanly”*
### **What buyers complain about **
**Quality-Overall**31%
*“In terms of build quality, its a bit underwhelming”*
**Durability**13%
*“Items broke on first use”*
**Strength**7%
*“Bit flimsy”*
**Functionality-Overall**6%
*“Didnt do the job”*
**Size-Overall**5%
*“Badly sized”*
**Natural Resource Wastage**5%
*“Waste of my money and my time”*
**Ease Of Use**3%
*“absolutely no use if I can't get it to a working state”*
**Advertised Vs Actual Product**3%
*“This does not match the image guidance in the user manual”*
**Value For Money**2%
*“not worth £3 never mind £15”*
**Material Quality**2%
*“material is not high quality”*
### **Top return reasons **
**Size-Overall**35%
**Quality-Overall**17%
**Defective Material/Parts**10%
**Functionality-Overall**9%
**Durability**6%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**3%
**Product Condition**2%
**Value For Money**2%
**Strength**2%
## **Common questions**
- **Is hole saw profitable to sell on Amazon United Kingdom?**
- The niche generates £357K/yr across 48 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the hole saw niche?**
- 37 brands and 87 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in hole saw?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 1.0%.
- **When does demand for hole saw peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the hole saw niche?**
- Listings span £4.84–£80.81; the average listing price is £18.90 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.
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