---
title: "Search terms — hi vis jackets - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/hi-vis-jackets/search-terms"
last_updated: "2026-07-31T15:09:47.016Z"
locale: en
meta:
  description: "Niche score 51/100 · £426K/yr market · 596K searches/yr · £23.14 avg price. Soft demand (-60.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £426K/yr market · 596K searches/yr · £23.14 avg price. Soft demand (-60.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hi vis jackets - Flapen"
---

# **hi vis jackets**

**Worth a look**

Shows a sweet-spot price point ($23.14 avg), but soft demand (-60.3% this quarter) keeps it on the watch list.

Market size 57Growth 0Conversion 39Competition 48Returns 89Price range 79Avg price 95Brand share 38Review moat 54Quality gap 72

**Avg price**

**Incredible****£23.14**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£2.85–£63.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£426K**

£426K/yr · 596K searches

**Review moat**

**Good****1,345.69**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-60.3%**

90-day search growth — must beat 0% to launch