---
title: "Hi Vis Jackets — £426K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/hi-vis-jackets"
last_updated: "2026-07-31T13:20:41.448Z"
locale: en
meta:
description: "Niche score 51/100 · £426K/yr market · 596K searches/yr · £23.14 avg price. Soft demand (-60.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £426K/yr market · 596K searches/yr · £23.14 avg price. Soft demand (-60.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hi Vis Jackets — £426K/yr Amazon UK Niche (2026) - Flapen"
---
# **hi vis jackets**
**Worth a look**
Shows a sweet-spot price point ($23.14 avg), but soft demand (-60.3% this quarter) keeps it on the watch list.
Market size 57Growth 0Conversion 39Competition 48Returns 89Price range 79Avg price 95Brand share 38Review moat 54Quality gap 72
**Avg price**
**Incredible****£23.14**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£2.85–£63.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£426K**
£426K/yr · 596K searches
**Review moat**
**Good****1,345.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-60.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hi vis jackets is a £426K/yr Amazon United Kingdom market (596K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hi vis jackets market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£139K–£185K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**14%**
- Portwest38% - AYKRM25% - Blackrock9% - shelikes6% - Z Zeetwear4% - BLOOM BLENDS3% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -60.3% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/hi-vis-jackets/trend)
## **Top hi vis jackets search terms**
- **hi vis jacket**175K/yr-61.3%0.8% conv. - **high vis jackets**58K/yr-63.0%1.2% conv. - **hivis jacket**28K/yr-49.2%1.4% conv. - **high vis jacket**25K/yr-36.1%1.9% conv. - **hi vis waterproof jacket**86K/yr-85.2%0.3% conv. - **hi vis jackets**13K/yr-6.0%1.0% conv. - **reflective jacket**33K/yr-54.9%0.7% conv. - **hi viz jackets**4K/yr+324.7%1.3% conv. - **portwest jacket**16K/yr-47.7%0.4% conv. - **orange hi vis jacket**24K/yr-69.9%0.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/hi-vis-jackets/search-terms)
## **Top hi vis jackets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£43K20%£85K30%£128K40%£171K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AYKRM Yellow hi vis vest Reflective Vest High Visibility hi viz vis Executive Waistcoat high vis vests**AYKRM**£5.65**4.5★2,109 rev](https://www.amazon.co.uk/dp/B0CD8C2WX2) [2**Portwest RT32 Mens Hi-Vis Winter Bomber Jacket Waterproof Windproof Thermal Reflective Safety Workwear Cold Weather Rain Coat for Construction Rail Warehouse Outdoor Highway Maintenance Orange L**Portwest**£22.58**4.6★793 rev](https://www.amazon.co.uk/dp/B00KHNK65O) [3**Portwest H440 Waterproof Hi Vis Rain Jacket Mens Reflective Protective Wear Lightweight Hooded Work Coat Breathable Safety Jacket Bio Motion Tape Two Lower Pockets Yellow L**Portwest**£14.49**4.3★3,195 rev](https://www.amazon.co.uk/dp/B00EDIKUEG) [4**Blackrock Unisex Yellow Hi Vis Vest**Blackrock**£2.85**4.5★14,732 rev](https://www.amazon.co.uk/dp/B004032XSA) [5**Z Zeetwear Hi Viz Bomber Jacket Reflective High Visibility Safety Coat 100% Soft Fleece Lining Waterproof & Windproof Workwear Hi-Vis Jacket Orange Black Sizes S5XL (UK Alpha M Regular Regular)**Z Zeetwear**£22.61**3.6★12 rev](https://www.amazon.co.uk/dp/B0G3Q7D2BF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Z Zeetwear Hi Viz Bomber Jacket Reflective High Visibility Safety Coat 100% Soft Fleece Lining Waterproof & Windproof Workwear Hi-Vis Jacket Orange Black Sizes S5XL (UK Alpha M Regular Regular)**Z Zeetwear**£22.61**12 rev8mo ago](https://www.amazon.co.uk/dp/B0G3Q7D2BF) [**BLOOM BLENDS High Visibility Bomber Jacket Waterproof Reflective Safety Coat Hi Vis Workwear Winter Jacket with fleece Lining Waterproof Outer & Removable Hood (UK L Yellow/Navy)**BLOOM BLENDS**£16.08**75 rev9mo ago](https://www.amazon.co.uk/dp/B0FVCQ48FR) [**BLOOM BLENDS High Visibility Bomber Jacket Waterproof Reflective Safety Coat Hi Vis Workwear Winter Jacket with fleece Lining Waterproof Outer & Removable Hood (UK XL Yellow)**BLOOM BLENDS**£18.17**75 rev9mo ago](https://www.amazon.co.uk/dp/B0FVCJWQZ7) [**YUANVEST Hi Vis Vests for Men Women 5 Pockets High Visibility Reflective Safety Security Vest 2-inch Reflective Strip High Visibility Vest Meets ANSI/ISEA Standards (Yellow M)**YUANVEST**£7.71**296 rev1y ago](https://www.amazon.co.uk/dp/B0DFVMK9Y6) [**VELTUFF Reflex Softshell Hi-Vis Jacket Waterproof Work Jacket with Reflective Tape High Visibility Safety Coat for Men (UK Alpha L Regular Regular Orange/Navy)**VELTUFF**£63.49**3 rev2y ago](https://www.amazon.co.uk/dp/B0DJRKW6TS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**shelikes Mens Hi Vis Viz Jacket High Visibility Coat Two Tone Hooded Sweatshirt Zip Up Hoody Safety Work Top**shelikes**£18.01**4.0★**▲ 167%**](https://www.amazon.co.uk/dp/B09NKYKLCC) [**VELTUFF Reflex Softshell Hi-Vis Jacket Waterproof Work Jacket with Reflective Tape High Visibility Safety Coat for Men (UK Alpha L Regular Regular Orange/Navy)**VELTUFF**£63.49**4.6★**▲ 162%**](https://www.amazon.co.uk/dp/B0DJRKW6TS) [**Stromway Mens Waterproof Two Tone Bomber Jacket Hi Vis Visibility Hi Vis Standard Safety Work Wear Orange Small**Stormway**£23.00**4.5★**▲ 156%**](https://www.amazon.co.uk/dp/B0785YQ7CJ) [**shelikes Mens Hi Vis Viz Jacket High Visibility Coat Two Tone Hooded Sweatshirt Zip Up Hoody Safety Work Top**shelikes**£16.59**4.0★**▲ 142%**](https://www.amazon.co.uk/dp/B09NHTZ6JR) [**BLOOM BLENDS High Visibility Bomber Jacket Waterproof Reflective Safety Coat Hi Vis Workwear Winter Jacket with fleece Lining Waterproof Outer & Removable Hood (UK XL Yellow)**BLOOM BLENDS**£18.17**4.4★**▲ 136%**](https://www.amazon.co.uk/dp/B0FVCJWQZ7)
**~~View all trending →~~**
## **What buyers say about hi vis jackets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Excellent coat”*
**Size-Overall**17%
*“Good fit”*
**Value For Money**17%
*“Very reasonable price”*
**Water Resistance**9%
*“waterproof”*
**Weight Light**5%
*“Great lightweight jacket”*
**Pockets/Compartments**5%
*“Pockets are great for smartphone”*
**Advertised Vs Actual Product**4%
*“Gets the job done”*
**Comfort-Overall**4%
*“This jacket is soooo comfortable to wear”*
**Strength**3%
*“Efficient”*
**Transparency**2%
*“Good visibility”*
### **What buyers complain about **
**Durability**29%
*“both torn underarms in under a week avoid”*
**Size-Overall**29%
*“Get a bigger size”*
**Quality-Overall**29%
*“Poor Quality”*
**Stitch/Finish/Polish**7%
*“Stitching extremely poor had two replacements”*
**Color**7%
*“This vest whole colour come on my tracksuit”*
### **Top return reasons **
**Size-Overall**73%
**Quality-Overall**6%
**Stitch/Finish/Polish**3%
**Color**2%
**Weight Heavy**2%
**Advertised Vs Actual Product**1%
**Water Resistance**1%
**Value For Money**1%
**Zipper Quality**1%
**Strength**1%
## **Common questions**
- **Is hi vis jackets profitable to sell on Amazon United Kingdom?**
- The niche generates £426K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -60.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hi vis jackets niche?**
- 13 brands and 63 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in hi vis jackets?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.3%.
- **When does demand for hi vis jackets peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the hi vis jackets niche?**
- Listings span £2.85–£63.49; the average listing price is £23.14 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.
## **Related niches in DIY & Tools**
- 68 [**cardboard cutter**](https://flapen.com/research/uk/diy-tools/cardboard-cutter)£343K/yr+30.6%**Worth a look**- 68 [**door canopy**](https://flapen.com/research/uk/diy-tools/door-canopy)£202K/yr+187.7%**Worth a look**- 68 [**fence post repair**](https://flapen.com/research/uk/diy-tools/fence-post-repair)£359K/yr-8.2%**Worth a look**- 68 [**cat window guard**](https://flapen.com/research/uk/diy-tools/cat-window-guard)£98K/yr+413.1%**Worth a look**- 68 [**sun shade**](https://flapen.com/research/uk/diy-tools/sun-shade)£202K/yr+187.7%**Worth a look**- 69 [**brass hose connector**](https://flapen.com/research/uk/diy-tools/brass-hose-connector)£66K/yr+122.8%**Worth a look**[**All DIY & Tools niches **](https://flapen.com/research/uk/diy-tools)