---
title: "Trend — heat logs - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/heat-logs/trend"
last_updated: "2026-07-31T13:22:27.761Z"
locale: en
meta:
  description: "Niche score 52/100 · £98K/yr market · 115K searches/yr · £18.31 avg price. Soft demand (-75.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £98K/yr market · 115K searches/yr · £18.31 avg price. Soft demand (-75.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — heat logs - Flapen"
---

# **heat logs**

**Worth a look**

Shows low returns (0.0%), but soft demand (-75.0% this quarter) keeps it on the watch list.

Market size 25Growth 0Conversion 56Competition 53Returns 100Price range 77Avg price 83Brand share 54Review moat 71Quality gap 82

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.31**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£9.53–£33.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****658.71**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£98K**

£98K/yr · 115K searches

**Growth**

**Bad****-75.0%**

90-day search growth — must beat 0% to launch