---
title: "Heat Logs — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/heat-logs"
last_updated: "2026-07-31T10:54:17.373Z"
locale: en
meta:
description: "Niche score 52/100 · £98K/yr market · 115K searches/yr · £18.31 avg price. Soft demand (-75.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £98K/yr market · 115K searches/yr · £18.31 avg price. Soft demand (-75.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Heat Logs — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **heat logs**
**Worth a look**
Shows low returns (0.0%), but soft demand (-75.0% this quarter) keeps it on the watch list.
Market size 25Growth 0Conversion 56Competition 53Returns 100Price range 77Avg price 83Brand share 54Review moat 71Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£9.53–£33.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****658.71**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£98K**
£98K/yr · 115K searches
**Growth**
**Bad****-75.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, heat logs is a £98K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heat logs market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£146K–£183K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **14%**
- **Sponsored**
- **62%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 99%
**Open market**
**23%**
- Homefire24% - GardenCo22% - ecoblaze13% - Topline8% - Big K5% - ECO BARN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -75.0% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 20.2×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/heat-logs/trend)
## **Top heat logs search terms**
- **heat logs**41K/yr-74.7%5.5% conv. - **heat logs for wood burners**24K/yr-81.3%5.6% conv. - **long burning fire logs**8K/yr-65.1%1.6% conv. - **coffee logs for wood burner**7K/yr-69.0%1.7% conv. - **wood briquettes**5K/yr-53.0%2.2% conv. - **slow burning logs**4K/yr+2.9%3.9% conv. - **coffee logs**6K/yr-65.6%2.5% conv. - **logs that burn for 12 hours**3K/yr-57.0%0.5% conv. - **homefire heat logs**3K/yr-74.8%8.7% conv. - **briquettes for wood burner**11K/yr-93.8%6.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/heat-logs/search-terms)
## **Top heat logs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£29K40%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)**GardenCo**£17.89**4.3★434 rev](https://www.amazon.co.uk/dp/B0DH8FW9SD) [2**Homefire High Energy Ultra Dry Heat Logs Open Fire Log Eco Wood Fuel (24 Heat Logs)**Homefire**£19.99**4.3★2,291 rev](https://www.amazon.co.uk/dp/B071D6MG4L) [3**Ecoblaze Pini Kay 2x10kg Fire Logs for Wood Burner Heat Logs Firewood Firelogs Fire Wood for Log Burner**ecoblaze**£17.05**4.0★232 rev](https://www.amazon.co.uk/dp/B0CMJ6R53C) [4**Homefire 100% Recycled Wood Heatlogs 12 high-energy ultra-dry logs Suitable for wood burners multi-fuel stoves open fires chimeneas**Homefire**£10.44**4.2★586 rev](https://www.amazon.co.uk/dp/B071Y5SF65) [5**BigK 12 Heat Logs Eco HeatLogs. No Spark No Spitting High Heat Long lasting**Big K**£9.78**4.0★90 rev](https://www.amazon.co.uk/dp/B07K487GXF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack**Shelby Wood Company**£25.57**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGP524M) [**Heat Logs For Woodburning Stove Fireplace Open Fire Log Fuel High Energy Ultra Dry Eco Wood Fuel 10KG Pack**Impex Wood Fuels**£10.64**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G5LSRZVP) [**Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust**ECO BARN**£11.05**123 rev2y ago](https://www.amazon.co.uk/dp/B0CT5ZY5WD) [**24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)**GardenCo**£17.89**434 rev2y ago](https://www.amazon.co.uk/dp/B0DH8FW9SD) [**Homefire Coffee Briquettes for Wood Burners Fire Pits Chimineas and Multi-fuel Stoves Made Using Recycled Materials 7 kg (Pack of 2)**Homefire**£23.74**75 rev2y ago](https://www.amazon.co.uk/dp/B0CRLB3C2V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roastie-Toastie Fire Heat Logs - Ultra Dry Compressed Fire Logs for Wood Burners Open Fires Multi-Fuel Stoves. Planet-Friendly Wood Briquettes. Made in Scotland 10kg**Topline**£10.47**4.2★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H1MKNFY7) [**Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack**Shelby Wood Company**£25.57**4.0★**▲ 691%**](https://www.amazon.co.uk/dp/B0GFGP524M) [**BigK 12 Heat Logs Eco HeatLogs. No Spark No Spitting High Heat Long lasting**Big K**£9.78**4.0★**▲ 191%**](https://www.amazon.co.uk/dp/B07K487GXF) [**Heat Logs For Woodburning Stove Fireplace Open Fire Log Fuel High Energy Ultra Dry Eco Wood Fuel 10KG Pack**Impex Wood Fuels**£10.64**4.2★**▲ 142%**](https://www.amazon.co.uk/dp/B0G5LSRZVP) [**Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust**ECO BARN**£11.05**4.4★**▲ 141%**](https://www.amazon.co.uk/dp/B0CT5ZY5WD)
**~~View all trending →~~**
## **What buyers say about heat logs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Quality product”*
**Value For Money**15%
*“Value for money”*
**Advertised Vs Actual Product**9%
*“Exactly what we needed”*
**Fire Resistance**9%
*“These are great to use especially if your fire is low”*
**Heating**8%
*“produce good heat”*
**Ease Of Use**6%
*“Convenient”*
**Warmth**5%
*“Good burners, last nearly an hour each and give out a nice lot of heat”*
**Wood Quality**4%
*“Excellent along with wood for burning”*
**Durability**3%
*“as for time they last”*
**Weight Light**3%
*“Lightweight”*
### **What buyers complain about **
**Value For Money**19%
*“Overpriced”*
**Flammable**12%
*“Too much smoke”*
**Quality-Overall**10%
*“Not as good as the real thing”*
**Advertised Vs Actual Product**9%
*“the advertising site is using the same name”*
**Durability**9%
*“not for all that long”*
**Heating**8%
*“really throw off heat”*
**Wood Quality**3%
*“messy to unpack due to product breaking down in transit; the bits of wood get everywhere when you unpack the box”*
**Size-Overall**3%
*“Shorter heat logs”*
**Smell**3%
*“Very smokey”*
**Weight Heavy**3%
*“Too heavy for me”*
### **Top return reasons **
**Advertised Vs Actual Product**39%
**Functionality-Overall**21%
**Value For Money**13%
**Moist/Dry**11%
**Flammable**5%
**Size-Overall**5%
**Defective Material/Parts**3%
**Smell**3%
## **Common questions**
- **Is heat logs profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the heat logs niche?**
- 15 brands and 64 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in heat logs?**
- Top complaints mined from reviews: Value For Money, Flammable, Quality-Overall. The return rate is 0.0%.
- **When does demand for heat logs peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 20.2× the quietest.
- **What does it cost to enter the heat logs niche?**
- Listings span £9.53–£33.57; the average listing price is £18.31 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.
## **Related niches in DIY & Tools**
- 68 [**cardboard cutter**](https://flapen.com/research/uk/diy-tools/cardboard-cutter)£343K/yr+30.6%**Worth a look**- 68 [**door canopy**](https://flapen.com/research/uk/diy-tools/door-canopy)£202K/yr+187.7%**Worth a look**- 68 [**fence post repair**](https://flapen.com/research/uk/diy-tools/fence-post-repair)£359K/yr-8.2%**Worth a look**- 68 [**cat window guard**](https://flapen.com/research/uk/diy-tools/cat-window-guard)£98K/yr+413.1%**Worth a look**- 68 [**sun shade**](https://flapen.com/research/uk/diy-tools/sun-shade)£202K/yr+187.7%**Worth a look**- 69 [**brass hose connector**](https://flapen.com/research/uk/diy-tools/brass-hose-connector)£66K/yr+122.8%**Worth a look**[**All DIY & Tools niches **](https://flapen.com/research/uk/diy-tools)