---
title: "Trend — hammer - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/hammer/trend"
last_updated: "2026-07-31T06:30:18.771Z"
locale: en
meta:
  description: "Niche score 59/100 · £908K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £908K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hammer - Flapen"
---

# **hammer**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 19Conversion 84Competition 48Returns 97Price range 81Avg price 59Brand share 70Review moat 56Quality gap 30

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£4.21–£63.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£908K**

£908K/yr · 747K searches

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.11**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,258.05**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.8%**

90-day search growth — must beat 0% to launch