---
title: "Search terms — hammer drill - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/hammer-drill/search-terms"
last_updated: "2026-07-31T16:09:56.681Z"
locale: en
meta:
  description: "Niche score 50/100 · £132K/yr market · 89K searches/yr · £35.16 avg price. A small market ($132K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £132K/yr market · 89K searches/yr · £35.16 avg price. A small market ($132K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hammer drill - Flapen"
---

# **hammer drill**

**Worth a look**

Shows a sweet-spot price point ($35.16 avg), but a small market ($132K/yr) keeps it on the watch list.

Market size 30Growth 33Conversion 52Competition 46Returns 49Price range 95Avg price 95Brand share 51Review moat 69Quality gap 58

**Avg price**

**Incredible****£35.16**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£15.26–£77.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****749.35**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£132K**

£132K/yr · 89K searches