---
title: "Grout — £238K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/grout"
last_updated: "2026-07-31T11:44:52.024Z"
locale: en
meta:
description: "Niche score 52/100 · £238K/yr market · 349K searches/yr · £8.57 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £238K/yr market · 349K searches/yr · £8.57 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grout — £238K/yr Amazon UK Niche (2026) - Flapen"
---
# **grout**
**Worth a look**
Shows low returns (1.0%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Market size 45Growth 13Conversion 79Competition 53Returns 95Price range 39Avg price 24Brand share 61Review moat 49Quality gap 62
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,647.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£238K**
£238K/yr · 349K searches
**Price range**
**Okay****£3.68–£22.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.57**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, grout is a £238K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grout market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£214K–£257K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**27%**
- Bartoline22% - EVO-STIK15% - POLYCELL15% - PENTAUSA9% - Everbuild7% - Unibond5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
10K6KPrime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/grout/trend)
## **Top grout search terms**
- **grout**105K/yr-21.4%6.1% conv. - **tile grout**64K/yr-26.2%6.4% conv. - **white grout**30K/yr-26.7%11.5% conv. - **tile adhesive and grout**23K/yr-23.0%9.2% conv. - **grout repair**15K/yr-23.2%6.8% conv. - **floor tile grout**12K/yr-15.4%1.4% conv. - **bathroom grout**12K/yr-24.7%6.0% conv. - **white tile grout**11K/yr-29.1%10.0% conv. - **tile grout repair**11K/yr-20.6%5.5% conv. - **grout repair kit**8K/yr-9.3%5.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/grout/search-terms)
## **Top grout products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£24K15%£36K20%£48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed**Bartoline**£3.68**4.4★159 rev](https://www.amazon.co.uk/dp/B07B5MY35T) [2**Polycell Tile Fix & Grout Tube 330g White**POLYCELL**£7.19**4.5★1,688 rev](https://www.amazon.co.uk/dp/B00VI2XFLA) [3**EVO-STIK Wall Tile Adhesive and Grout White 1L - Mould Resistant - Waterproof - Ready to Use**EVO-STIK**£5.13**4.2★1,795 rev](https://www.amazon.co.uk/dp/B006MO7RCM) [4**Grout - Ready Mixed Grout Reviver - Fast Drying No Sealer Required Perfect for Bathroom Shower and Kitchen + Mould Protection - 250gr (Grey)**PENTAUSA**£14.49**4.2★7,469 rev](https://www.amazon.co.uk/dp/B09F727Y25) [5**Everbuild 703 Fix And Grout Tile Adhesive Ready Mixed Anti-Mould Water Resistant High Strength Brilliant White 750g (package may vary)**Everbuild**£5.51**4.4★5,295 rev](https://www.amazon.co.uk/dp/B00NVKCG6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tile Grout Repair Kit White Grout 100g Fast Drying Waterproof Grout Filler Tube No Mix Tile Joint Repair Paste with Scraper White Grout Pen for Bathroom Kitchen Shower Floor and Wall Tiles**JOYAONE**£6.67**21 rev1mo ago](https://www.amazon.co.uk/dp/B0GY43F94T) [**Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs**Decex**£10.27**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GSP6MJSB) [**Grout Repair Kit Fast Drying Replace Grouts Pen Tiles Sealer Bathroom Shower Kitchen Floor Grout Filler Restore and Renew Joints Line Gaps (White)**Galitoon**£8.32**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GHQWSVLB) [**Tile Grout Repair Kit 2 Pack Tile Line Filler with Tool Fast Drying and WaterProof Grout for Bathroom and Kitchen Tile Joints Line Grout Reviver Kit Filler for Tiles (White 200g)**JOYAONE**£9.52**84 rev1y ago](https://www.amazon.co.uk/dp/B0F62YKSTS) [**NX Dual Purpose Fix & Grout Ready mixed Brilliant white Wall tile Adhesive & grout 0.33kg**Lumbo**£4.18**55 rev1y ago](https://www.amazon.co.uk/dp/B0F94B3HNF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grout Repair Kit Fast Drying Replace Grouts Pen Tiles Sealer Bathroom Shower Kitchen Floor Grout Filler Restore and Renew Joints Line Gaps (White)**Galitoon**£8.32**5.0★**▲ 344%**](https://www.amazon.co.uk/dp/B0GHQWSVLB) [**Tile Grout Repair Kit White Grout 100g Fast Drying Waterproof Grout Filler Tube No Mix Tile Joint Repair Paste with Scraper White Grout Pen for Bathroom Kitchen Shower Floor and Wall Tiles**JOYAONE**£6.67**5.0★**▲ 344%**](https://www.amazon.co.uk/dp/B0GY43F94T) [**Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs**Decex**£10.27**4.8★**▲ 245%**](https://www.amazon.co.uk/dp/B0GSP6MJSB) [**Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed**Bartoline**£3.68**4.4★**▲ 156%**](https://www.amazon.co.uk/dp/B07B5MY35T) [**Mapei Ultracolor Plus Grout 100 White 2kg | MAPULTGRO1002PL**Mapei**£10.14**4.5★**▲ 127%**](https://www.amazon.co.uk/dp/B008D04H8A)
**~~View all trending →~~**
## **What buyers say about grout**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**32%
*“Easy to use”*
**Quality-Overall**16%
*“Excellent product”*
**Advertised Vs Actual Product**14%
*“Exactly what we needed”*
**Value For Money**11%
*“Good value for money”*
**Adhesion/Stickiness**4%
*“Excellent tile adhesive”*
**Color**4%
*“Colour and quality perfect”*
**Efficiency**2%
*“Works well”*
**Maintenance And Repair**2%
*“Brilliant quick fix”*
**Strength**2%
*“Strong, durable”*
**Ease Of Cleaning**1%
*“Relatively clean to use with some care”*
### **What buyers complain about **
**Quality-Overall**9%
*“Clearly there are some issues with quality control”*
**Adhesion/Stickiness**8%
*“Cant vouch for adhesion or durability yet”*
**Ease Of Use**7%
*“It wa impossible to use”*
**Ease Of Cleaning**7%
*“Not easy removing dirt by hand”*
**Functionality-Overall**7%
*“Did not work”*
**Leak-Proof**5%
*“The Whole Thing Has Leaked”*
**Thickness**5%
*“Needs to be thicker”*
**Size-Overall**5%
*“Tube too large for my needs”*
**Durability**5%
*“It did not last much, very disappointing”*
**Value For Money**5%
*“It is expensive”*
### **Top return reasons **
**Color**39%
**Leak-Proof**14%
**Functionality-Overall**8%
**Defective Material/Parts**7%
**Adhesion/Stickiness**6%
**Ease Of Use**4%
**Size-Overall**3%
**Advertised Vs Actual Product**3%
**Durability**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is grout profitable to sell on Amazon United Kingdom?**
- The niche generates £238K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the grout niche?**
- 15 brands and 111 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in grout?**
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 1.0%.
- **When does demand for grout peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the grout niche?**
- Listings span £3.68–£22.38; the average listing price is £8.57 (sweet spot $15–$100). The average incumbent carries 1,648 reviews — the moat a new listing must climb.
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