---
title: "Grey Masonry Paint — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/grey-masonry-paint"
last_updated: "2026-07-31T12:41:22.238Z"
locale: en
meta:
description: "Niche score 48/100 · £30K/yr market · 56K searches/yr · £16.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £30K/yr market · 56K searches/yr · £16.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grey Masonry Paint — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **grey masonry paint**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 77Conversion 40Competition 38Returns 89Price range 53Avg price 78Brand share 39Review moat 24Quality gap 47
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.30**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+64.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£6.94–£24.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,230.37**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£30K**
£30K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, grey masonry paint is a £30K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey masonry paint market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£41K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**11%**
- Johnstone's43% - THE ONE12% - Leyland11% - Crown9% - Polar Specialist Coatings8% - Sandtex7% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +64.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.0×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/grey-masonry-paint/trend)
## **Top grey masonry paint search terms**
- **grey masonry paint outdoor**17K/yr+155.0%3.9% conv. - **grey masonry paint**13K/yr+16.2%2.7% conv. - **masonry paint grey**10K/yr+48.8%2.9% conv. - **dark grey masonry paint**7K/yr+81.2%2.9% conv. - **grey outdoor paint**6K/yr+18.8%1.8% conv. - **light grey masonry paint**4K/yr+44.1%3.0% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/grey-masonry-paint/search-terms)
## **Top grey masonry paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£17.63**4.7★411 rev](https://www.amazon.co.uk/dp/B0CQD2KC52) [2**Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£19.21**4.5★172 rev](https://www.amazon.co.uk/dp/B0CQD4XWPV) [3**Leyland Granocryl Smooth Masonry Grey Skies 5L**Leyland**£17.65**4.5★1,899 rev](https://www.amazon.co.uk/dp/B074ZBZB1W) [4**Sandtex Smooth Masonry Paint 2.5l Slate Grey**Crown**£16.61**4.6★129 rev](https://www.amazon.co.uk/dp/B0CXMH12QX) [5**Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin Dry in 1-2 Hours 2.5L**Johnstone's**£16.49**4.5★77 rev](https://www.amazon.co.uk/dp/B0CQD4MVT5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£17.63**411 rev2y ago](https://www.amazon.co.uk/dp/B0CQD2KC52) [**Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£19.21**172 rev2y ago](https://www.amazon.co.uk/dp/B0CQD4XWPV) [**Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin Dry in 1-2 Hours 2.5L**Johnstone's**£16.49**77 rev2y ago](https://www.amazon.co.uk/dp/B0CQD4MVT5) [**Polar Wallguard Anthracite Masonry Paint Exterior - 1 Litre | Waterproof Coating for Brick Concrete Stone Pebbledash and Ironwork | High Durability and Superior Protection for Exterior Walls**Polar Specialist Coatings**£19.38**462 rev3y ago](https://www.amazon.co.uk/dp/B0BW14P81Q) [**Sandtex Smooth Masonry Paint 2.5l Slate Grey**Crown**£16.61**129 rev4y ago](https://www.amazon.co.uk/dp/B0CXMH12QX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£19.21**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B0CQD4XWPV) [**Landlords Weather Shield Equinox Smooth Masonry Paint | 1L in 30+ Colours | Storm Proof Scrub Resistance | Weatherproof Technology Designed with Acrylic Resin for Ultimate Protection**Landlords Paint**£19.82**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B018W34V2E) [**THE ONE All-In-One Paint & Primer - Dark Grey Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**£11.37**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B077Y1MYJV) [**Sandtex 5L Slate Grey Masonry Paint**Sandtex**£23.03**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B094NSHBJL) [**THE ONE All-In-One Paint & Primer - Grey Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.38**4.4★**— 4%**](https://www.amazon.co.uk/dp/B0795235D6)
**~~View all trending →~~**
## **What buyers say about grey masonry paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**28%
*“Excellent paint excellent price”*
**Quality-Overall**12%
*“Great itemfor covering glass”*
**Color**11%
*“Amazing colour”*
**Coverage**10%
*“Brilliant coverage”*
**Advertised Vs Actual Product**8%
*“Better than expected”*
**Value For Money**7%
*“Worth the money”*
**Engraving/Paint/Sublimation**6%
*“Great paint, easy to apply”*
**Ease Of Use**6%
*“Easy to use”*
**Moist/Dry**2%
*“Does dry darker which I was pleased about”*
**Texture/Consistency-Overall**2%
*“It has a creamy texture so doesnt drip”*
### **What buyers complain about **
**Paint Quality**23%
*“All in 1 paint”*
**Color**14%
*“Colour not as expected”*
**Value For Money**11%
*“Far too expensive now”*
**Size-Overall**8%
*“My fault for not checking the size”*
**Durability**5%
*“it lasted a week”*
**Weight Light**5%
*“A bit lighter than I expected”*
**Suitable For Outdoor**4%
*“Says for outdoors it started to peel of a week later complained all I got was sorry”*
**Advertised Vs Actual Product**3%
*“stupidly went by the picture in the ad”*
**Thickness**2%
*“not exactly thick”*
**Smell**2%
*“Low odour dried very quickly”*
### **Top return reasons **
**Size-Overall**37%
**Color**36%
**Paint Quality**17%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Leak-Proof**2%
**Compatibility-Overall**1%
**Product Condition**1%
**Weight Light**1%
**Coverage**0%
## **Common questions**
- **Is grey masonry paint profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 19 tracked products. 90-day search growth is +64.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the grey masonry paint niche?**
- 9 brands and 65 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in grey masonry paint?**
- Top complaints mined from reviews: Paint Quality, Color, Value For Money. The return rate is 1.3%.
- **When does demand for grey masonry paint peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 13.0× the quietest.
- **What does it cost to enter the grey masonry paint niche?**
- Listings span £6.94–£24.07; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 6,230 reviews — the moat a new listing must climb.
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