---
title: "Green Paint — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/green-paint"
last_updated: "2026-07-31T15:56:26.092Z"
locale: en
meta:
description: "Niche score 37/100 · £85K/yr market · 319K searches/yr · £16.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £85K/yr market · 319K searches/yr · £16.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Paint — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **green paint**
**Skip it**
Soft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 11Conversion 21Competition 51Returns 91Price range 48Avg price 78Brand share 16Review moat 25Quality gap 43
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.15**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£4.66–£24.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,696.12**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£85K**
£85K/yr · 319K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-27.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green paint is a £85K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£97K–£129K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**55**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**3%**
- Johnstone's60% - Dulux12% - Crown10% - Ronseal7% - Vintro Paint4% - THE ONE4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/green-paint/trend)
## **Top green paint search terms**
- **green paint**82K/yr-22.6%1.3% conv. - **green paint for walls**61K/yr-29.2%1.3% conv. - **dark green paint**28K/yr-20.0%1.3% conv. - **green wall paint**29K/yr-25.6%1.1% conv. - **green bathroom paint**19K/yr-31.7%1.1% conv. - **green emulsion paint for walls**16K/yr-25.7%1.3% conv. - **forest green paint**11K/yr-32.1%1.6% conv. - **emerald green paint**12K/yr-41.4%1.2% conv. - **green kitchen paint**9K/yr-25.3%0.9% conv. - **bathroom paint green**7K/yr-32.0%1.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/green-paint/search-terms)
## **Top green paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£13K20%£17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Washable Paint - Forest Stroll - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L(Packaging may vary)**Johnstone's**£15.62**4.5★9,545 rev](https://www.amazon.co.uk/dp/B09X5CS2ZY) [2**Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.97**4.5★1,943 rev](https://www.amazon.co.uk/dp/B077ZMMTGH) [3**Johnstones - Bathroom Paint - Forest Stroll - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£15.98**4.6★8,161 rev](https://www.amazon.co.uk/dp/B09X5F2PSW) [4**Ronseal One Coat Everywhere Paint Evergreen Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects**Ronseal**£18.79**4.3★83 rev](https://www.amazon.co.uk/dp/B0D2H9N1YJ) [5**Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.73**4.6★782 rev](https://www.amazon.co.uk/dp/B07NYSR7LV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion**Crown**£17.07**926 rev4mo ago](https://www.amazon.co.uk/dp/B0GPZRWFKF) [**The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC**THE ONE**£11.79**26,529 rev9mo ago](https://www.amazon.co.uk/dp/B0FX8Z62ZR) [**Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting**Baker Ross**£4.66**14 rev1y ago](https://www.amazon.co.uk/dp/B0F8NJ4DRL) [**Dulux Silk Pine Needle 2.5L**Dulux**£18.03**40 rev1y ago](https://www.amazon.co.uk/dp/B0DWT9LXG1) [**Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tiles Radiators & Pipes. 250ml (Dark Green)**Vintro Paint**£11.84**354 rev1y ago](https://www.amazon.co.uk/dp/B0DJ1MQYY4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion**Crown**£17.07**4.7★**▲ 306%**](https://www.amazon.co.uk/dp/B0GPZRWFKF) [**The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC**THE ONE**£11.79**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B0FX8Z62ZR) [**Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.73**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B07NYSR7LV) [**Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1**Johnstone's**£14.78**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B07NZXF349) [**Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting**Baker Ross**£4.66**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B0F8NJ4DRL)
**~~View all trending →~~**
## **What buyers say about green paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“The colour is pretty”*
**Paint Quality**16%
*“Beautiful paint”*
**Coverage**8%
*“Covers well”*
**Engraving/Paint/Sublimation**7%
*“Lovely paint, gorgeous colour, really good coverage only did one coat, dried in the hour, crown paint has got to be the best i have used, no drips no mess goes on the wall beautifully”*
**Value For Money**7%
*“Money well spent”*
**Advertised Vs Actual Product**4%
*“Came as advertised”*
**Moist/Dry**3%
*“it dries lovely”*
**Quality-Overall**3%
*“Brilliant quality”*
**Ease Of Use**2%
*“ready to use”*
**Soft Feel**2%
*“smoothest most easy to use paint ever bought”*
### **What buyers complain about **
**Paint Quality**39%
*“Peeled off the wall after painting”*
**Quality-Overall**12%
*“Rubbish quality”*
**Color**11%
*“Not the colour I thought I was getting”*
**Coverage**4%
*“Poor Coverage”*
**Size-Overall**4%
*“Not fit sell”*
**Value For Money**4%
*“Not worth a penny”*
**Ease Of Use**2%
*“This made it very hard to get the lid off”*
**Advertised Vs Actual Product**2%
*“Doesn't do what it says on the tin”*
**Weight Light**2%
*“a lot lighter”*
**Durability**1%
*“This paint is not durable after a week of being up”*
### **Top return reasons **
**Color**49%
**Paint Quality**25%
**Size-Overall**12%
**Leak-Proof**3%
**Value For Money**3%
**Advertised Vs Actual Product**2%
**Material Quality**1%
**Compatibility-Overall**1%
**Weight Light**1%
**Product Condition**1%
## **Common questions**
- **Is green paint profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the green paint niche?**
- 8 brands and 55 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in green paint?**
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 1.2%.
- **When does demand for green paint peak?**
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the green paint niche?**
- Listings span £4.66–£24.44; the average listing price is £16.15 (sweet spot $15–$100). The average incumbent carries 4,696 reviews — the moat a new listing must climb.
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