---
title: "Search terms — gravity water filter - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/gravity-water-filter/search-terms"
last_updated: "2026-07-31T16:12:48.647Z"
locale: en
meta:
  description: "Niche score 32/100 · £123K/yr market · 59K searches/yr · £83.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 32/100 · £123K/yr market · 59K searches/yr · £83.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — gravity water filter - Flapen"
---

# **gravity water filter**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 12Conversion 31Competition 21Returns 51Price range 52Avg price 81Brand share 5Review moat 63Quality gap 45

**Avg price**

**Great****£83.11**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****965.57**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£20.95–£172.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£123K**

£123K/yr · 59K searches

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-25.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")