---
title: "Search terms — fossil hammer - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fossil-hammer/search-terms"
last_updated: "2026-07-31T19:26:32.060Z"
locale: en
meta:
  description: "Niche score 59/100 · £79K/yr market · 82K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £79K/yr market · 82K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fossil hammer - Flapen"
---

# **fossil hammer**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 50Conversion 64Competition 50Returns 95Price range 76Avg price 80Brand share 65Review moat 81Quality gap 63

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****377.04**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£17.04**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.60–£42.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+20.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£79K**

£79K/yr · 82K searches