---
title: "Fob — £128K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fob"
last_updated: "2026-07-31T11:44:56.677Z"
locale: en
meta:
description: "Niche score 48/100 · £128K/yr market · 48K searches/yr · £29.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £128K/yr market · 48K searches/yr · £29.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fob — £128K/yr Amazon UK Niche (2026) - Flapen"
---
# **fob**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 24Conversion 83Competition 6Returns 96Price range 91Avg price 95Brand share 0Review moat 96Quality gap 76
**Review moat**
**Incredible****79.14**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£29.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.16–£66.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£128K**
£128K/yr · 48K searches
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, fob is a £128K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fob market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **£150K–£180K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#2,278**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Paxton88% - SecureMyDoor5% - Generic4% - SAFEHITCH3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
1K750Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/fob/trend)
## **Top fob search terms**
- **paxton fobs**14K/yr-0.8%12.7% conv. - **fob**11K/yr-16.8%0.8% conv. - **fobs**6K/yr+21.9%5.1% conv. - **paxton**5K/yr+0.2%3.2% conv. - **door entry key fob**5K/yr+0.7%0.3% conv. - **paxton net2 fobs**3K/yr+0.5%10.1% conv. - **paxton fob**2K/yr+6.0%7.6% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/fob/search-terms)
## **Top fob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£19K30%£38K45%£58K60%£77K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)**Paxton**£28.87**4.6★353 rev](https://www.amazon.co.uk/dp/B004ULLX9W) [2**Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton**Paxton**£29.56**4.8★68 rev](https://www.amazon.co.uk/dp/B01HR54R2C) [3**Paxton 010-170 Proximity Key Fob Pack of 10**Paxton**£36.10**3.0★1 rev](https://www.amazon.co.uk/dp/B09BDD3353) [4**SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)**SecureMyDoor**£12.16**3.7★47 rev](https://www.amazon.co.uk/dp/B0FDVL4SDK) [5**Paxton Net2 Compatible Fobs- 10 Pack**Generic**£16.43**4.7★5 rev](https://www.amazon.co.uk/dp/B0D1SHDX13)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paxton Net2 Compatible Fobs- 10 Pack**Generic**£16.43**5 rev2y ago](https://www.amazon.co.uk/dp/B0D1SHDX13) [**Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)**SAFEHITCH**£20.08**23 rev2y ago](https://www.amazon.co.uk/dp/B0D2D1H1M9) [**SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)**SecureMyDoor**£12.16**47 rev3y ago](https://www.amazon.co.uk/dp/B0FDVL4SDK) [**Paxton 010-170 Proximity Key Fob Pack of 10**Paxton**£36.10**1 rev4y ago](https://www.amazon.co.uk/dp/B09BDD3353) [**Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton**Paxton**£29.56**68 rev9y ago](https://www.amazon.co.uk/dp/B01HR54R2C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton**Paxton**£29.56**4.8★**▲ 36%**](https://www.amazon.co.uk/dp/B01HR54R2C) [**Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)**SAFEHITCH**£20.08**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0D2D1H1M9) [**SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)**SecureMyDoor**£12.16**3.7★**▲ 23%**](https://www.amazon.co.uk/dp/B0FDVL4SDK) [**Paxton Net2 Compatible Fobs- 10 Pack**Generic**£16.43**4.7★**— 2%**](https://www.amazon.co.uk/dp/B0D1SHDX13) [**Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)**Paxton**£28.87**4.6★**▼ 13%**](https://www.amazon.co.uk/dp/B004ULLX9W)
**~~View all trending →~~**
## **What buyers say about fob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**75%
*“Best value”*
**Compatibility-Overall**17%
*“cards compatible with the system requirements”*
**Quality-Overall**8%
*“Good product”*
### **What buyers complain about **
**Compatibility-Overall**50%
*“Bought these and none worked with NET2 reader”*
**Functionality-Overall**50%
*“Dont work”*
### **Top return reasons **
**Compatibility-Overall**62%
**Functionality-Overall**19%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Certifications**2%
**Ease Of Use**2%
**Color**2%
**Magnetic Strength/Adsorption**2%
**Value For Money**2%
**Alarm/Timer Accuracy**2%
## **Common questions**
- **Is fob profitable to sell on Amazon United Kingdom?**
- The niche generates £128K/yr across 7 tracked products. 90-day search growth is -1.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the fob niche?**
- 4 brands and 20 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fob?**
- Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall. The return rate is 0.7%.
- **When does demand for fob peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the fob niche?**
- Listings span £12.16–£66.55; the average listing price is £29.96 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.
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