---
title: "Foam Tape — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/foam-tape"
last_updated: "2026-07-31T10:55:01.907Z"
locale: en
meta:
description: "Niche score 55/100 · £43K/yr market · 91K searches/yr. Prices mostly outside the sweet spot ($2.76–$13.01) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £43K/yr market · 91K searches/yr. Prices mostly outside the sweet spot ($2.76–$13.01) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Tape — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **foam tape**
**Worth a look**
Shows low returns (1.0%), but prices mostly outside the sweet spot ($2.76–$13.01) keeps it on the watch list.
Market size 11Growth 23Conversion 78Competition 81Returns 95Price range 0Avg price 17Brand share 92Review moat 58Quality gap 72
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,163.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.11**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£43K**
£43K/yr · 91K searches
**Price range**
**Bad****£2.76–£13.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, foam tape is a £43K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam tape market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£37K–£49K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**43%**
Top 20: 88%
**Top-5 click share**
**34%**
Top 20: 71%
**Open market**
**51%**
- Storystore16% - WITPOCE8% - D.A.Y. Republic7% - fowong6% - yotache6% - COUMENO5%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -4.1% search growth over the last 90 days.
3K2KNov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/diy-tools/foam-tape/trend)
## **Top foam tape search terms**
- **foam tape**40K/yr-10.2%5.4% conv. - **foam strip**11K/yr+1.4%3.6% conv. - **foam tape single sided**8K/yr+7.6%6.5% conv. - **self adhesive foam strip**9K/yr-5.3%6.3% conv. - **adhesive foam strip**6K/yr+12.8%3.9% conv. - **foam strips**5K/yr-5.1%2.3% conv. - **padded tape**4K/yr+6.5%4.0% conv. - **foam seal tape**3K/yr+5.5%5.4% conv. - **foam insulation tape**3K/yr-17.8%6.7% conv. - **foam strip self adhesive**3K/yr-7.3%6.4% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/foam-tape/search-terms)
## **Top foam tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Keweiding 4m Single Sided Self Adhesive Weather Stripping Foam Tape High Density CR Foam & Neoprene for Window & Door Seal Black 12mm X 6mm Insulating & Noise Reducing**WITPOCE**£4.09**4.3★117 rev](https://www.amazon.co.uk/dp/B09CGPQQL4) [2**2 Rolls of Self Adhesive Foam Tape 9mm Wide 5mm Thick 5M Long White Colour Weather Stripping Door and Window Seals Door Draught Excluder (2 Rolls 10 Meters)**D.A.Y. Republic**£3.16**4.1★1,761 rev](https://www.amazon.co.uk/dp/B08LDD2CL8) [3**Storystore Foam Insulation Tape Self Adhesive 25mm(W) x20mm(T) x 5M(L) Weather Strip Foam Tape Door Window Draught Excluder Door Insulation Strip Soundproof Anti-Collision Shockproof**Storystore**£10.80**4.3★3,797 rev](https://www.amazon.co.uk/dp/B08CB7519K) [4**Storystore Foam Insulation Tape Self Adhesive Foam Strip 20mm(W) x 10mm(T) x 5M(L) Weather Stripping for Doors and Windows Draught Excluder Soundproofing Shockproof Furniture Protective**Storystore**£8.07**4.3★3,797 rev](https://www.amazon.co.uk/dp/B08MWB7CLP) [5**Yotache Foam Seal Tape 2 Rolls 10mm Wide X 6mm High Density Adhesive Foam Weather Strip Seal for Window and Door 8m Length (2 X 4m Each)**yotache**£8.00**4.3★7,888 rev](https://www.amazon.co.uk/dp/B08TT67Y3T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Westspark Foam Seal Tape 12mm Width X 6mm Thick x 5M/16.4ft High Density Adhesive Foam Weather Strip Seal for Window and Door Sound Insulation Waterproof Seal**Westspark**£6.79**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTNLJZ1D) [**2 Pcs Sealing Foam Tape Self Adhesive Weather Foam Strip for Door Window Insulation (10mm X 5m 1mm & 2mm Thick)**CloudWei SmartSelect**£5.07**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G32SD48Z) [**COUMENO EVA Single-Sided Adhesive Foam Tape Sealing Strip Foam Pad Window Weatherproof Self-Adhesive Insulation Sealing Tape 0.98inX9.84FT Black**COUMENO**£6.70**345 rev1y ago](https://www.amazon.co.uk/dp/B0DHKMRSPB) [**GTSE Foam Seal Tape 6mm x 10mm x 4m Adhesive Seal Tape Weather Strip Foam Seal for Windows and Doors Waterproof Tape Sealing Tape**GTSE**£5.32**25 rev1y ago](https://www.amazon.co.uk/dp/B0F3D5TVB1) [**GuangTouLSelf Adhesive Foam Strip Weather Stripping Door Seal for Draught Excluder Soundproof & Insulation Tape for Doors and Windows For Ultra Narrow Gaps 13mm 2 Rolls Total 10m (6mm x 3mm x 5m)**GuangTouL**£5.32**109 rev2y ago](https://www.amazon.co.uk/dp/B0CYGQNXSV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Westspark Foam Seal Tape 12mm Width X 6mm Thick x 5M/16.4ft High Density Adhesive Foam Weather Strip Seal for Window and Door Sound Insulation Waterproof Seal**Westspark**£6.79**0.0★**▲ 293%**](https://www.amazon.co.uk/dp/B0GTNLJZ1D) [**fowong Draft Excluder Tape 12mm x 6mm Strong Adhesive Weather Stripping Foam Tape Wide Gap Fill Soundproof Insulation Anti-Collision Seal Strip for Windows & Doors 2 Rolls Total 8M Long**fowong**£6.28**4.3★**▲ 218%**](https://www.amazon.co.uk/dp/B07P8DT1WR) [**sourcing map Sealing Foam Tape 10mm Wide 1mm Thick 5m/16.4ft Long Self Adhesive Weather Strip for Window Door Insulation**sourcing map**£4.10**4.4★**▲ 215%**](https://www.amazon.co.uk/dp/B07L6M6MS2) [**2 Pcs Sealing Foam Tape Self Adhesive Weather Foam Strip for Door Window Insulation (10mm X 5m 1mm & 2mm Thick)**CloudWei SmartSelect**£5.07**0.0★**▲ 211%**](https://www.amazon.co.uk/dp/B0G32SD48Z) [**Storystore Foam Insulation Tape Self Adhesive Foam Strip 20mm(W) x 10mm(T) x 5M(L) Weather Stripping for Doors and Windows Draught Excluder Soundproofing Shockproof Furniture Protective**Storystore**£8.07**4.3★**▲ 110%**](https://www.amazon.co.uk/dp/B08MWB7CLP)
**~~View all trending →~~**
## **What buyers say about foam tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**21%
*“good stickiness”*
**Advertised Vs Actual Product**18%
*“Product works as advertised”*
**Quality-Overall**16%
*“Fairly firm composition”*
**Value For Money**10%
*“Good value for money”*
**Ease Of Use**10%
*“Easy to use”*
**Efficiency**6%
*“It does the job perfectly”*
**Size-Overall**3%
*“Fit for purpose”*
**Assembly/Installation**2%
*“Easy to install”*
**Strength**2%
*“Super strong”*
**Leak-Proof**1%
*“There was a lot of air leak stopped in seconds as it worked like a charm”*
### **What buyers complain about **
**Adhesion/Stickiness**29%
*“Poor adhesion”*
**Thickness**10%
*“Product is low density - so only very specific application for this product - not universal at all”*
**Functionality-Overall**8%
*“Curls away from surface after an hour”*
**Durability**6%
*“Also breaks very easily”*
**Advertised Vs Actual Product**6%
*“Unfortunately, it does not match the description”*
**Quality-Overall**5%
*“Poor quality”*
**Color**5%
*“Difficult to find this product in black locally”*
**Ease Of Use**3%
*“not easy to use”*
**Jamming/Clogging**2%
*“2nd roll the backing paper kept ripping causing issues when trying to apply to door jam”*
**Value For Money**2%
*“Not worth the inconvenience of returning item for such a low value item”*
### **Top return reasons **
**Size-Overall**32%
**Adhesion/Stickiness**20%
**Thin**12%
**Thickness**9%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**3%
**Material Quality**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is foam tape profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 57 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the foam tape niche?**
- 36 brands and 54 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in foam tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Functionality-Overall. The return rate is 1.0%.
- **What does it cost to enter the foam tape niche?**
- Listings span £2.76–£13.01; the average listing price is £6.11 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.
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