---
title: "Foam Fire Extinguisher — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/foam-fire-extinguisher"
last_updated: "2026-07-31T18:24:59.579Z"
locale: en
meta:
description: "Niche score 51/100 · £36K/yr market · 14K searches/yr · £27.05 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £36K/yr market · 14K searches/yr · £27.05 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Fire Extinguisher — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **foam fire extinguisher**
**Worth a look**
Shows low returns (0.3%), but a small market ($36K/yr) keeps it on the watch list.
Market size 9Growth 28Conversion 83Competition 51Returns 98Price range 76Avg price 95Brand share 51Review moat 87Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£27.05**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****261.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£2.96–£114.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£36K**
£36K/yr · 14K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, foam fire extinguisher is a £36K/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam fire extinguisher market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£41K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **41%**
- **Sponsored**
- **52%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**18%**
- Firechief24% - Vigil16% - Ican PRODUCTS14% - FSS UK11% - Jewel Fire Group8% - FireShield7%
## **Top foam fire extinguisher products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Firechief FMF1 Foam Extinguisher 1 L Red**Firechief**£22.50**4.9★29 rev](https://www.amazon.co.uk/dp/B00UHBBTP2) [2**Vigil 6 Litre Foam Fire Extinguisher - Suitable for Class A & B Fires - For Office Shop Garage & Workplace - 21A 144B Rating - BS EN3 - Bracket Included - 5-Year Warranty**Vigil**£30.86**4.4★8 rev](https://www.amazon.co.uk/dp/B0D3DVD2LK) [3**iCan 6L Foam Fire Extinguisher - Versatile Fire Safety - AFFF Technology for Various Fires**Ican PRODUCTS**£27.16**4.7★28 rev](https://www.amazon.co.uk/dp/B0CPYJV663) [4**Jewel Fire Group 2L Foam Fire Extinguisher - 8A 55B BS EN3 Certified Class A and B Protection with Wall Bracket Included**Jewel Fire Group**£20.51**0.0★0 rev](https://www.amazon.co.uk/dp/B0FRN1FZKP) [5**Firechief FXF6 Foam Extinguisher XTR 6 L Red**Firechief**£35.28**4.6★8 rev](https://www.amazon.co.uk/dp/B00HCR52M0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FireShield Foam Fire Extinguisher (1ltr)**FireShield**£20.35**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GNSQHD1T) [**iCan 6L Foam Fire Extinguisher - Versatile Fire Safety - AFFF Technology for Various Fires**Ican PRODUCTS**£27.16**28 rev6mo ago](https://www.amazon.co.uk/dp/B0CPYJV663) [**Jewel Fire Group 1L Foam Fire Extinguisher - 5A 21B Compact Class A and B Protection for Home Office Vehicle Caravan and Workshop**Jewel Fire Group**£14.82**2 rev8mo ago](https://www.amazon.co.uk/dp/B0FXYHGR7Z) [**Jewel Fire Group 2L Foam Fire Extinguisher - 8A 55B BS EN3 Certified Class A and B Protection with Wall Bracket Included**Jewel Fire Group**£20.51**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FRN1FZKP) [**Smartwares Fire extinguisher spray - 750 ml - For A & F fires - Suitable for use in the office at home or in the kitchen - Easy to use - FEX-15370**Smartwares**£10.04**66 rev1y ago](https://www.amazon.co.uk/dp/B0DSL6J588)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FireShield Foam Fire Extinguisher (1ltr)**FireShield**£20.35**0.0★**▲ 211%**](https://www.amazon.co.uk/dp/B0GNSQHD1T) [**Jewel Fire Group 2L Foam Fire Extinguisher - 8A 55B BS EN3 Certified Class A and B Protection with Wall Bracket Included**Jewel Fire Group**£20.51**0.0★**▲ 147%**](https://www.amazon.co.uk/dp/B0FRN1FZKP) [**Small Fire Extinguisher for Home Compact All-in-1 Fire Extinguisher for Car Caravan House Kitchen and Camping Multi-Purpose Spray for Electrical Oil Gas Fires Kitchen Fire Extinguisher UK**LifeSafe Technologies**£20.79**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0C1K8BJMJ) [**Vigil 6 Litre Foam Fire Extinguisher - Suitable for Class A & B Fires - For Office Shop Garage & Workplace - 21A 144B Rating - BS EN3 - Bracket Included - 5-Year Warranty**Vigil**£30.86**4.4★**▲ 68%**](https://www.amazon.co.uk/dp/B0D3DVD2LK) [**2KG Co2 6LTR Fluorine Free Foam Fire Extinguisher & Double Red Fire Extinguisher Stand**FireShield**£114.17**4.9★**▲ 67%**](https://www.amazon.co.uk/dp/B08KJ8FZ3N)
**~~View all trending →~~**
## **What buyers say about foam fire extinguisher**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Great value”*
**Advertised Vs Actual Product**17%
*“Exactly what I was looking for”*
**Quality-Overall**15%
*“The build quality is excellent”*
**Size-Overall**10%
*“Nice compact size”*
**Ease Of Use**9%
*“Easy to use”*
**Fire Resistance**7%
*“seem suitable for all the purposes described within this item to extinguish a fire”*
**Security**4%
*“Safety peace of mind”*
**Instructions/User Manual/Troubleshooting**3%
*“Its quite clear what to do”*
**Compactness**3%
*“Nice compact size”*
**Weight Light**2%
*“it is much better than a big heavy tank because it is light”*
### **What buyers complain about **
**Size-Overall**25%
*“I had to return the unit its to big for my motor home apart from that Id recommend it”*
**Quality-Overall**17%
*“Not good”*
**Advertised Vs Actual Product**17%
*“Photo was not of the box I received”*
**Flatness**17%
*“It has gone flat”*
**Safety Standards**8%
*“which for vital safety equipment is bad”*
**Durability**8%
*“won't function correctly after a number of years”*
### **Top return reasons **
**Size-Overall**36%
**Defective Material/Parts**9%
**Certifications**9%
**Pressure**8%
**Leak-Proof**8%
**Weight Heavy**6%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Compatibility-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is foam fire extinguisher profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 29 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the foam fire extinguisher niche?**
- 14 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in foam fire extinguisher?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **What does it cost to enter the foam fire extinguisher niche?**
- Listings span £2.96–£114.17; the average listing price is £27.05 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.
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