---
title: "Floor Paint — £144K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/floor-paint"
last_updated: "2026-07-31T12:34:46.146Z"
locale: en
meta:
description: "Niche score 59/100 · £144K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £144K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Floor Paint — £144K/yr Amazon UK Niche (2026) - Flapen"
---
# **floor paint**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 50Conversion 19Competition 78Returns 96Price range 82Avg price 95Brand share 47Review moat 47Quality gap 75
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.39–£58.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+19.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,763.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£144K**
£144K/yr · 372K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, floor paint is a £144K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floor paint market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£131K–£157K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**17%**
- SIRAMICO COATINGS34% - RUSTINS18% - Polar Specialist Coatings9% - Johnstone's9% - Leyland8% - V337% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/floor-paint/trend)
## **Top floor paint search terms**
- **floor paint**96K/yr-8.3%1.0% conv. - **garage floor paint**73K/yr+24.1%1.3% conv. - **concrete paint**47K/yr+89.2%0.8% conv. - **floor paint concrete**16K/yr+55.0%1.6% conv. - **floor tile paint**25K/yr-12.8%0.4% conv. - **concrete paint outdoor**14K/yr+23.7%0.9% conv. - **concrete floor paint**16K/yr+20.2%1.1% conv. - **floor paint for wood**9K/yr+23.2%0.8% conv. - **outdoor floor paint**7K/yr+76.8%0.7% conv. - **grey floor paint**9K/yr+5.3%4.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/floor-paint/search-terms)
## **Top floor paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£17K16%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUSTINS Quick Dry Floor Paint Grey 1ltr**RUSTINS**£14.42**4.4★554 rev](https://www.amazon.co.uk/dp/B0C7LCNDKD) [2**SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)**SIRAMICO COATINGS**£16.04**4.2★395 rev](https://www.amazon.co.uk/dp/B0FD7XW9H1) [3**SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)**SIRAMICO COATINGS**£16.10**4.2★395 rev](https://www.amazon.co.uk/dp/B0FD7X879G) [4**marlcoatings Heavy Duty Polyurethane floor paint 10L (Dark Grey)**marlcoatings**£38.17**4.5★290 rev](https://www.amazon.co.uk/dp/B08MFPHXBL) [5**Polar Light Grey Floor & Garage Paint - 5 Litres | Ideal Garage Floor Paint for Garages Warehouses & Concrete Floors | Hard Wearing & Slip Resistant | Mid-Sheen Finish | Interior Use**Polar Specialist Coatings**£41.57**4.4★1,419 rev](https://www.amazon.co.uk/dp/B07PVPGG1R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Resincoat Epoxy Garage Floor Paint 2-Part Resin Coating for Concrete Floors 4x Thicker & Longer Lasting Than Standard Paint High Gloss Easy to Mix & Apply Made in UK - Light Grey - 1kg**Resincoat**£28.99**47 rev11mo ago](https://www.amazon.co.uk/dp/B0FN837B8B) [**Resincoat Epoxy Garage Floor Paint 2-Part Resin Coating for Concrete Floors 4x Thicker & Longer Lasting Than Standard Paint High Gloss Easy to Mix & Apply Made in UK - Mid Grey - 1kg**Resincoat**£28.88**47 rev11mo ago](https://www.amazon.co.uk/dp/B0FN837RJL) [**SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 5 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Mid Grey 5 Liters)**SIRAMICO COATINGS**£40.09**74 rev1y ago](https://www.amazon.co.uk/dp/B0FF2761F3) [**SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)**SIRAMICO COATINGS**£16.04**395 rev1y ago](https://www.amazon.co.uk/dp/B0FD7XW9H1) [**SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)**SIRAMICO COATINGS**£16.10**395 rev1y ago](https://www.amazon.co.uk/dp/B0FD7X879G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£19.21**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B0CQD4XWPV) [**SIRAMICO COATINGS The Patio Paint | 5 Litre - Dark Grey | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls | Non-Toxic UV Resistant with Easy Application**SIRAMICO COATINGS**£41.30**4.4★**▲ 95%**](https://www.amazon.co.uk/dp/B0D4J3TZ4G) [**SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 5 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Mid Grey 5 Liters)**SIRAMICO COATINGS**£40.09**4.2★**▲ 90%**](https://www.amazon.co.uk/dp/B0FF2761F3) [**RUSTINS Step & Tile Paint Black 250ml Hard-Wearing Floor Coating for Concrete Stone & Brick Durable Slip-Resistant Finish for Indoor & Outdoor Use Available in Red & Black**RUSTINS**£6.39**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B016I86XFI) [**Johnstones Garage Floor Paint - Tile Red 2.5L**Johnstone's**£18.33**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B00WWOVHKE)
**~~View all trending →~~**
## **What buyers say about floor paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**26%
*“its very easy to paint with”*
**Quality-Overall**13%
*“Excellent coverage”*
**Coverage**9%
*“Covers Well”*
**Value For Money**9%
*“Good price”*
**Color**8%
*“Beautiful colours”*
**Ease Of Use**6%
*“Easy to apply”*
**Engraving/Paint/Sublimation**6%
*“Easy to paint with”*
**Advertised Vs Actual Product**6%
*“it does the job”*
**Moist/Dry**3%
*“It dries so natural and quick”*
**Ease Of Cleaning**1%
*“washes well”*
### **What buyers complain about **
**Paint Quality**32%
*“the paint has come off”*
**Color**13%
*“Wrong colour”*
**Value For Money**6%
*“Absolute rubbish at a high price”*
**Leak-Proof**5%
*“Arrived with a leak”*
**Quality-Overall**5%
*“Absolute rubbish at a high price”*
**Advertised Vs Actual Product**4%
*“Not what it claims to be”*
**Size-Overall**4%
*“My fault for not checking the size”*
**Thickness**3%
*“Opened the tin initial thoughts were omg thats thin its not going to work or cover”*
**Durability**3%
*“At this point I cannot say how long it will last”*
**Weight Light**1%
*“But it was much lighter than the outside of the tin”*
### **Top return reasons **
**Paint Quality**29%
**Color**28%
**Size-Overall**27%
**Leak-Proof**4%
**Value For Money**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**1%
**Compatibility-Overall**1%
**Functionality-Overall**1%
**Coverage**1%
## **Common questions**
- **Is floor paint profitable to sell on Amazon United Kingdom?**
- The niche generates £144K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the floor paint niche?**
- 12 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in floor paint?**
- Top complaints mined from reviews: Paint Quality, Color, Value For Money. The return rate is 0.9%.
- **When does demand for floor paint peak?**
- Demand peaks in May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the floor paint niche?**
- Listings span £6.39–£58.16; the average listing price is £26.24 (sweet spot $15–$100). The average incumbent carries 1,763 reviews — the moat a new listing must climb.
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