---
title: "Trend — floor cable cover - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/floor-cable-cover/trend"
last_updated: "2026-07-31T15:58:33.293Z"
locale: en
meta:
  description: "Niche score 50/100 · £98K/yr market · 130K searches/yr · £12.24 avg price. Soft demand (-9.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £98K/yr market · 130K searches/yr · £12.24 avg price. Soft demand (-9.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — floor cable cover - Flapen"
---

# **floor cable cover**

**Worth a look**

Shows beatable incumbent ratings (4.2★), but soft demand (-9.7% this quarter) keeps it on the watch list.

Market size 24Growth 20Conversion 68Competition 45Returns 80Price range 67Avg price 52Brand share 58Review moat 45Quality gap 83

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£5.06–£35.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.24**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,000.72**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£98K**

£98K/yr · 130K searches

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch