---
title: "Fire Tongs — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-tongs"
last_updated: "2026-07-31T14:08:09.630Z"
locale: en
meta:
description: "Niche score 45/100 · £23K/yr market · 33K searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £23K/yr market · 33K searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fire Tongs — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **fire tongs**
**Skip it**
Soft demand (-58.7% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 76Competition 39Returns 73Price range 30Avg price 29Brand share 61Review moat 94Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****125**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.60–£19.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.53**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£23K**
£23K/yr · 33K searches
**Growth**
**Bad****-58.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, fire tongs is a £23K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire tongs market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£19K–£24K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **72%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**25%**
- Valiant Fun22% - Thorness20% - Inglenook10% - Morsø9% - camping moon7% - Kingson7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -58.7% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/fire-tongs/trend)
## **Top fire tongs search terms**
- **fire tongs**13K/yr-48.9%5.9% conv. - **coal tongs**9K/yr-51.5%5.0% conv. - **fire tongs for wood burners**7K/yr-74.7%6.6% conv. - **coal tongs for fire**4K/yr-83.6%7.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/fire-tongs/search-terms)
## **Top fire tongs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Valiant Heavy-Duty Cast Iron Log & Coal Tongs | 34 cm Wide-Angle Fireplace Stove & Firepit Tool Black**Valiant Fun**£8.43**4.2★61 rev](https://www.amazon.co.uk/dp/B0FMS5XT24) [2**Heavy-Duty Cast-Iron Log Coal Tongs | Fireside | Fireplace | Chimenea | Firepit | Pizza Oven | Indoor Fire | Outdoor Fire | Coal Poker | Coal Tong | Log Burner |Log Tongues |Fireplace Tongs**Thorness**£11.71**4.3★632 rev](https://www.amazon.co.uk/dp/B00G36U7IU) [3**Inglenook 12 Black Fire Tongs FIRE130**Inglenook**£6.78**3.7★496 rev](https://www.amazon.co.uk/dp/B003CF2FSU) [4**Morsø Fire Tongs for Use with All Ovens and Firepits Scandinavian Design Heavy Duty Powder-Coated Steel with Serrated Edges Black**Morsø**£19.81**4.5★189 rev](https://www.amazon.co.uk/dp/B01BHURSNI) [5**Campingmoon Fire Tongs Black LogTongs Campfire Pit Tong Coal Tongs for Fire Barbecue Wood Burner Accessories with Wood Hand 16-inch Length**camping moon**£16.08**4.4★72 rev](https://www.amazon.co.uk/dp/B0DTFZC6V9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Valiant Heavy-Duty Cast Iron Log & Coal Tongs | 34 cm Wide-Angle Fireplace Stove & Firepit Tool Black**Valiant Fun**£8.43**61 rev11mo ago](https://www.amazon.co.uk/dp/B0FMS5XT24) [**Kingson Vintage Fireplace Coal & Log Tongs 43cm Black Iron Flat-Jaw Fire Tongs for Handling Coal & Kindling Antique Scissor Grabber for Open Fires & Wood Burners**Kingson**£10.26**49 rev1y ago](https://www.amazon.co.uk/dp/B0FF1WSVWC) [**Kingson Fireplace Tongs 43cm Long Log Grabber with Large Handle Riveted Design Fire Pit BBQ Grilling Coal & Wood Tool**Kingson**£10.76**36 rev1y ago](https://www.amazon.co.uk/dp/B0FBWSVVHN) [**Campingmoon Fire Tongs Black LogTongs Campfire Pit Tong Coal Tongs for Fire Barbecue Wood Burner Accessories with Wood Hand 16-inch Length**camping moon**£16.08**72 rev1y ago](https://www.amazon.co.uk/dp/B0DTFZC6V9) [**JYTDBCS BBQ Tongs - Stainless Steel Heavy Duty Tongs for Charcoal Fireplace Camping & Kitchen Use**JYTDBCS**£5.24**6 rev2y ago](https://www.amazon.co.uk/dp/B0D97VXM4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JYTDBCS BBQ Tongs - Stainless Steel Heavy Duty Tongs for Charcoal Fireplace Camping & Kitchen Use**JYTDBCS**£5.24**2.9★**▲ 449%**](https://www.amazon.co.uk/dp/B0D97VXM4W) [**Charcoal Tongs BBQ Tongs with Anti Scald Handle and Secure Grip Barbecue Charcoal Tong for BBQ Grill Garden Picnic Camping Fireplace Use Outdoor Camping Cooking Tool**Changor**£6.46**3.4★**▲ 238%**](https://www.amazon.co.uk/dp/B0D1RJCF3Y) [**26 Fireplace Tongs Fire Pit Tool Fire Pit Accessories Tool for Outdoor Indoor Camping BBQ**Uten**£8.62**4.4★**▲ 209%**](https://www.amazon.co.uk/dp/B0B5H3L69K) [**2 Pieces Shisha Coal Tongs Tobacco Tongs Metal Charcoal Tong Shisha Clip Accessorie for Home Kitchen**RHXWFDG**£3.60**4.0★**▲ 151%**](https://www.amazon.co.uk/dp/B0B2PSX8W6) [**Fireside 18 Tongs Steel Log Coal Fireplace Chimenea Firepit Indoor & Outdoor Fire Coal Poker Coal Tong**Sterling Ventures**£7.48**3.3★**▲ 151%**](https://www.amazon.co.uk/dp/B0CNRZ72LM)
**~~View all trending →~~**
## **What buyers say about fire tongs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Good quality”*
**Grip**10%
*“Easy to get good grip”*
**Value For Money**9%
*“Value for money”*
**Strength**8%
*“Sturdy”*
**Weight Heavy**6%
*“Heavy duty for real”*
**Design-Overall**4%
*“The design is clean and understated,”*
**Efficiency**4%
*“work well”*
**Ease Of Use**4%
*“Easy to use”*
**Material Quality**4%
*“Good solid tongs”*
**Sharpness**4%
*“Sharp inside edge”*
### **What buyers complain about **
**Strength**23%
*“Felt flimsy and thin”*
**Quality-Overall**20%
*“Feel cheap and work on the coal ovals”*
**Comfort-Overall**9%
*“so awkward to use”*
**Weight Heavy**9%
*“too heavy for my wrist”*
**Grip**6%
*“Missing spring to grab”*
**Durability**5%
*“So far lasted 9 months the clip needs removing as its always in the way they are not brilliant for small or large items”*
**Metal Quality**3%
*“weak metal”*
**Shape/Style**3%
*“They don't hold their shape the metal is so weak”*
**Size-Overall**3%
*“if is too small”*
**Ease Of Use**3%
*“Clumsy to use ridiculous really”*
### **Top return reasons **
**Weight Heavy**20%
**Size-Overall**17%
**Quality-Overall**14%
**Defective Material/Parts**10%
**Ease Of Use**9%
**Strength**9%
**Grip**8%
**Functionality-Overall**5%
**Durability**3%
**Handle Quality**2%
## **Common questions**
- **Is fire tongs profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the fire tongs niche?**
- 15 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in fire tongs?**
- Top complaints mined from reviews: Strength, Quality-Overall, Comfort-Overall. The return rate is 2.1%.
- **When does demand for fire tongs peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the fire tongs niche?**
- Listings span £3.60–£19.81; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.
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