---
title: "Trend — fire logs - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-logs/trend"
last_updated: "2026-07-31T12:35:35.591Z"
locale: en
meta:
  description: "Niche score 52/100 · £147K/yr market · 115K searches/yr · £16.71 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £147K/yr market · 115K searches/yr · £16.71 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fire logs - Flapen"
---

# **fire logs**

**Worth a look**

Shows low returns (0.1%), but soft demand (-26.8% this quarter) keeps it on the watch list.

Market size 32Growth 12Conversion 78Competition 36Returns 100Price range 53Avg price 79Brand share 43Review moat 74Quality gap 79

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£16.71**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****525.06**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£5.71–£25.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£147K**

£147K/yr · 115K searches

**Growth**

**Bad****-26.8%**

90-day search growth — must beat 0% to launch