---
title: "Fire Logs — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-logs"
last_updated: "2026-07-31T10:53:34.168Z"
locale: en
meta:
description: "Niche score 52/100 · £147K/yr market · 115K searches/yr · £16.71 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £147K/yr market · 115K searches/yr · £16.71 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fire Logs — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **fire logs**
**Worth a look**
Shows low returns (0.1%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Market size 32Growth 12Conversion 78Competition 36Returns 100Price range 53Avg price 79Brand share 43Review moat 74Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£16.71**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****525.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.71–£25.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£147K**
£147K/yr · 115K searches
**Growth**
**Bad****-26.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fire logs is a £147K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire logs market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£134K–£167K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **61%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**30**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**16%**
- KasaBona22% - Flamefast Firelogs17% - PERFECTONISH15% - Dihl15% - Flamefast11% - GardenCo5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/fire-logs/trend)
## **Top fire logs search terms**
- **smokeless fire logs**34K/yr+27.4%5.7% conv. - **fire logs instant long burning**26K/yr-55.0%7.8% conv. - **smokeless logs**9K/yr+11.3%4.8% conv. - **smokeless logs for fire pit**5K/yr+160.8%4.0% conv. - **instant fire logs**8K/yr-42.9%4.5% conv. - **firelog**7K/yr-35.4%5.7% conv. - **firelogs**13K/yr-76.4%6.7% conv. - **firelogs for wood burners**5K/yr-71.4%9.3% conv. - **instant light fire logs**4K/yr-59.0%6.5% conv. - **fire starter logs**3K/yr-78.2%5.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/fire-logs/search-terms)
## **Top fire logs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£15K15%£22K20%£29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flamefast Smokeless Instant Lighting Firelog Open Garden Chimineas 2hrs Burn Enviromentally Frienly Fire Individually Wrapped Case of 6 Logs & KasaBona Safety Matches**KasaBona**£14.34**4.5★370 rev](https://www.amazon.co.uk/dp/B09SBNQCG3) [2**MDL Instant Light Smokeless Fire Logs - Case of 12 Logs**Flamefast Firelogs**£21.99**4.5★3,979 rev](https://www.amazon.co.uk/dp/B00NIL3I2K) [3**Flamefast Smokeless Instant Lighting Open Fire Garden Chimineas 2hrs Burn Enviromentally Frienly Fire Logs Individually Wrapped Case of 12 Logs White**Flamefast**£21.59**4.3★1,400 rev](https://www.amazon.co.uk/dp/B08G8TK6RC) [4**Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)**PERFECTONISH**£14.32**4.4★110 rev](https://www.amazon.co.uk/dp/B0BM4N23DR) [5**Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly**Dihl**£6.75**4.4★7 rev](https://www.amazon.co.uk/dp/B0DYKCZKRD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JM Bower Wood for Log Burner & BBQ (approx 15kg) Premium Hardwood Firewood Logs for Fast Ignition & Long Burning | Ready to Burn Fire Logs for Log Burners Fireplaces & BBQs | Low Smoke UK-Grown**JM Bower Timber Products**£17.24**31 rev6mo ago](https://www.amazon.co.uk/dp/B0GJSWDQMK) [**Instant Light Easilite Fire Logs - Pack of 10 Easy Lighting Wood FireLogs. Burns Approx. up to 2 Hours. Perfect for Open Fires Fire Pits Wood Stoves and Chimineas**Topline**£17.58**63 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2JB9TC) [**Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly**Dihl**£6.75**7 rev1y ago](https://www.amazon.co.uk/dp/B0DYKCZKRD) [**Dihl Pack of 5 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 5 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly**Dihl**£11.10**28 rev1y ago](https://www.amazon.co.uk/dp/B0DYKC9J5B) [**Dihl Pack of 10 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 10 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly**Dihl**£17.72**30 rev1y ago](https://www.amazon.co.uk/dp/B0DYKCTMJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JM Bower Wood for Log Burner & BBQ (approx 15kg) Premium Hardwood Firewood Logs for Fast Ignition & Long Burning | Ready to Burn Fire Logs for Log Burners Fireplaces & BBQs | Low Smoke UK-Grown**JM Bower Timber Products**£17.24**4.6★**▲ 254%**](https://www.amazon.co.uk/dp/B0GJSWDQMK) [**Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly**Dihl**£6.75**4.4★**▲ 243%**](https://www.amazon.co.uk/dp/B0DYKCZKRD) [**Alderline Premium Kiln Dried Birch Hardwood Logs 20kg - Ready to Burn Certified Firewood Smokeless fire logs for wood burners Stoves Fire Pits**Alderline**£21.94**4.4★**▲ 184%**](https://www.amazon.co.uk/dp/B0CCY9X6ZC) [**Perfectonish Eco Friendly Instant Lighting Smokeless Flamefast Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (1 Log)**PERFECTONISH**£5.71**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B0BM4NZFPD) [**Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)**PERFECTONISH**£14.32**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B0BM4N23DR)
**~~View all trending →~~**
## **What buyers say about fire logs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Value For Money**17%
*“Worth the money”*
**Ease Of Use**9%
*“Ease of use”*
**Advertised Vs Actual Product**8%
*“Exactly what we needed”*
**Heating**8%
*“They give good heat”*
**Fire Resistance**8%
*“Great for fires to keep going again like a”*
**Ease Of Cleaning**4%
*“It also feels like a cleaner”*
**Durability**4%
*“as for time they last”*
**Wood Quality**2%
*“good wood burners with high”*
**Moist/Dry**2%
*“Keep dry and out of damp air”*
### **What buyers complain about **
**Heating**13%
*“Also give off very little heat”*
**Quality-Overall**12%
*“Absolutely rubbish”*
**Advertised Vs Actual Product**11%
*“CERTAINLY DOES NOT COMPLY TO DESCRIPTION”*
**Wood Quality**10%
*“messy to unpack due to product breaking down in transit; the bits of wood get everywhere when you unpack the box”*
**Value For Money**10%
*“Not worth buying”*
**Durability**9%
*“Dont last 2 hours”*
**Flammable**8%
*“I don't find they burn well”*
**Ease Of Use**3%
*“Not easy to use”*
**Smell**2%
*“Very smokey”*
**Weight Heavy**2%
*“This package is heavy”*
### **Top return reasons **
**Advertised Vs Actual Product**39%
**Functionality-Overall**17%
**Size-Overall**11%
**Value For Money**11%
**Defective Material/Parts**4%
**Wood Quality**4%
**Moist/Dry**4%
**Flammable**4%
**Heating**4%
## **Common questions**
- **Is fire logs profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the fire logs niche?**
- 14 brands and 30 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in fire logs?**
- Top complaints mined from reviews: Heating, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for fire logs peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the fire logs niche?**
- Listings span £5.71–£25.45; the average listing price is £16.71 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.
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