---
title: "Fire Exit Sign — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-exit-sign"
last_updated: "2026-07-31T14:08:33.034Z"
locale: en
meta:
description: "Niche score 45/100 · £88K/yr market · 98K searches/yr · £7.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £88K/yr market · 98K searches/yr · £7.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fire Exit Sign — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **fire exit sign**
**Skip it**
Prices mostly outside the sweet spot ($2.58–$15.09) — this niche doesn't clear our bar today.
Market size 22Growth 18Conversion 95Competition 45Returns 98Price range 1Avg price 20Brand share 40Review moat 96Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****72.74**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£88K**
£88K/yr · 98K searches
**Avg price**
**Bad****£7.32**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.58–£15.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, fire exit sign is a £88K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire exit sign market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£110K–£146K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#481**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**14%**
- Rubigo30% - VSafety17% - Samamoca12% - DETAILING GARAGE12% - RDLCAR11% - printara5% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/fire-exit-sign/trend)
## **Top fire exit sign search terms**
- **fire exit sign**53K/yr-13.7%11.9% conv. - **fire exit signs**13K/yr-18.1%9.2% conv. - **exit sign**8K/yr-14.2%3.7% conv. - **fire exit**6K/yr-18.7%8.2% conv. - **fire exit signs self adhesive**7K/yr-18.3%11.8% conv. - **emergency exit signs**5K/yr-22.0%5.9% conv. - **fire escape sign**4K/yr-5.9%10.8% conv. - **fire exit sticker**3K/yr-13.0%12.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/fire-exit-sign/search-terms)
## **Top fire exit sign products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubigo 1/2/4/6 Pack Fire Exit Sign - No Arrow Safety Signs - 30x10cm Self Adhesive Vinyl Sticker Easy Application Fire Door Emergency Exit Signage (2)**Rubigo**£3.40**4.5★144 rev](https://www.amazon.co.uk/dp/B0BTFFJTQN) [2**Samamoca 25 Pcs Premium Fire Exit Sign Kit (Right Left Up Down Arrow) Fire Safety Sticker Fire Signage Fire Action Notice Sign Keep Clear Door Keep Shut**Samamoca**£7.88**4.7★17 rev](https://www.amazon.co.uk/dp/B0FF49XKP6) [3**V Safety Glow In The Dark Fire Exit Arrow Down Sign - 300mm x 100mm - Rigid Plastic**VSafety**£3.89**4.6★230 rev](https://www.amazon.co.uk/dp/B01N8XMN7A) [4**21pcs Premium Fire Exit Sign Kit (Right Left Up Down Arrow) - Fire Action Notice Sign Keep Clear Door Keep Shut Self Adhesive Vinyl Sticker EN ISO 7010 Compliant**DETAILING GARAGE**£11.84**4.6★82 rev](https://www.amazon.co.uk/dp/B0D1QR7HFV) [5**RDLCAR Safety Fire Exit Arrow Signs Pack of 15 Includes Left Right Up Arrows and Fire Exit Keep Clear Signs Self Adhesive 300mm x 100mm Door Mount Signage**RDLCAR**£12.20**4.5★99 rev](https://www.amazon.co.uk/dp/B0BLWCH5T1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PrintR Fire Exit Right Arrow Sign 300 x 100 mm Self Adhesive Vinyl 1 Pack**PrintR**£4.27**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GWR6W7VG) [**Fire exit signs Self Adhesive kit 10 pack Waterproof Mixed Set Decals Fire Exit & Door Signs Action Notice Fire Door Signs for Indoor Outdoor Use. Made in UK Print Kings**Print Kings**£9.09**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FTC2RJ5R) [**Fire Exit Sign Kit 30pcs - Self-Adhesive Vinyl Safety Signs - Fire Action Exit Keep Clear Door Keep Shut Extinguisher Stickers - Waterproof UV Resistant EN ISO 7010 Compliant**printara**£12.86**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FSCTDMBD) [**Samamoca 25 Pcs Premium Fire Exit Sign Kit (Right Left Up Down Arrow) Fire Safety Sticker Fire Signage Fire Action Notice Sign Keep Clear Door Keep Shut**Samamoca**£7.88**17 rev10mo ago](https://www.amazon.co.uk/dp/B0FF49XKP6) [**Fire Exit Sign Set 21 PCS Self Adhesive Fire Safety Signs (Right Left Up Down Arrow) Fire Door Keep Shut Signs Fire Action Notice Fire Exit Keep Clear Stickers**Hopton**£8.34**22 rev1y ago](https://www.amazon.co.uk/dp/B0DYJYD12X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PrintR Fire Exit Right Arrow Sign 300 x 100 mm Self Adhesive Vinyl 1 Pack**PrintR**£4.27**5.0★**▲ 259%**](https://www.amazon.co.uk/dp/B0GWR6W7VG) [**1/2/5/10 Pack Fire Action Notice Sticker 20x15cm Fire Safety Sign for Evacuation Assembly Point and Extinguisher Locations - Self Adhesive Vinyl (1)**Rubigo**£2.58**4.5★**▲ 174%**](https://www.amazon.co.uk/dp/B0BS48TFTJ) [**Samamoca 25 Pcs Premium Fire Exit Sign Kit (Right Left Up Down Arrow) Fire Safety Sticker Fire Signage Fire Action Notice Sign Keep Clear Door Keep Shut**Samamoca**£7.88**4.7★**▲ 146%**](https://www.amazon.co.uk/dp/B0FF49XKP6) [**Fire Exit Sign Kit 30pcs - Self-Adhesive Vinyl Safety Signs - Fire Action Exit Keep Clear Door Keep Shut Extinguisher Stickers - Waterproof UV Resistant EN ISO 7010 Compliant**printara**£12.86**4.7★**▲ 118%**](https://www.amazon.co.uk/dp/B0FSCTDMBD) [**Fire exit signs Self Adhesive kit 10 pack Waterproof Mixed Set Decals Fire Exit & Door Signs Action Notice Fire Door Signs for Indoor Outdoor Use. Made in UK Print Kings**Print Kings**£9.09**4.5★**▲ 44%**](https://www.amazon.co.uk/dp/B0FTC2RJ5R)
**~~View all trending →~~**
## **What buyers say about fire exit sign**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fire Resistance**18%
*“Fire safety”*
**Advertised Vs Actual Product**18%
*“Does the job”*
**Value For Money**10%
*“Value for money”*
**Strength**9%
*“Solid just the job”*
**Adhesion/Stickiness**9%
*“Very good stickers”*
**Quality-Overall**8%
*“Good quality”*
**Ease Of Use**8%
*“Very handy and useful”*
**Print Quality**6%
*“Signs are good and really clear”*
**Security**2%
*“All very necessary for being in use for Safeguarding in well used buildings”*
**Size-Overall**2%
*“Clear good sized signs”*
### **What buyers complain about **
**Adhesion/Stickiness**64%
*“Just peel and stick”*
**Mounting**14%
*“no adhesive mounts included”*
**Wrinkles**7%
*“Also arrived wrinkled and damaged”*
**Value For Money**7%
*“Not worth the money”*
### **Top return reasons **
**Size-Overall**23%
**Adhesion/Stickiness**19%
**Advertised Vs Actual Product**16%
**Quality-Overall**11%
**Brightness/Shine/Glow**5%
**Certifications**5%
**Thickness**3%
**Flexibility**3%
**Strength**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is fire exit sign profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the fire exit sign niche?**
- 13 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in fire exit sign?**
- Top complaints mined from reviews: Adhesion/Stickiness, Mounting, Wrinkles. The return rate is 0.4%.
- **When does demand for fire exit sign peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the fire exit sign niche?**
- Listings span £2.58–£15.09; the average listing price is £7.32 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.
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