---
title: "Fire Door Keep Shut Sign — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-door-keep-shut-sign"
last_updated: "2026-07-31T12:41:48.972Z"
locale: en
meta:
description: "Niche score 43/100 · £55K/yr market · 33K searches/yr · £8.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £55K/yr market · 33K searches/yr · £8.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fire Door Keep Shut Sign — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **fire door keep shut sign**
**Skip it**
A small market ($55K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 100Competition 18Returns 99Price range 28Avg price 23Brand share 32Review moat 95Quality gap 52
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****96.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.01–£19.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.12**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£55K**
£55K/yr · 33K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, fire door keep shut sign is a £55K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire door keep shut sign market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£65K–£81K**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#729**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **232 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**11%**
- Stcky.co38% - Conjured18% - Fire Door Guru16% - EAI8% - RDLCAR6% - DETAILING GARAGE3% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
900700Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/fire-door-keep-shut-sign/trend)
## **Top fire door keep shut sign search terms**
- **fire door keep shut sign**21K/yr-9.1%18.0% conv. - **fire door sign**5K/yr-13.0%12.1% conv. - **fire door keep shut**4K/yr-18.7%18.3% conv. - **fire door stickers**3K/yr-19.1%12.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/fire-door-keep-shut-sign/search-terms)
## **Top fire door keep shut sign products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Stcky 12 x Fire Door Safety Signs [BS-5499 Compliant]- Fire Door Keep Shut Stickers Adherent Vinyl Stickers (80mm x 80mm)](https://m.media-amazon.com/images/I/515thwCR-nL.jpg)**Stcky 12 x Fire Door Safety Signs \[BS-5499 Compliant\]- Fire Door Keep Shut Stickers Adherent Vinyl Stickers (80mm x 80mm)**Stcky.co**£5.83**4.7★191 rev](https://www.amazon.co.uk/dp/B09TL74HF8) [2**Conjured Fire Door Keep Shut Signs 12-Pack (Square Shaped) Self-Adhesive Signs/Vinyl Decal Stickers with Strong But Removeable Adhesive**Conjured**£5.14**4.4★153 rev](https://www.amazon.co.uk/dp/B0DWFXZ64W) [3**Fire Door Guru - Fire Door Keep Shut - Pack of 10 - Stainless Steel Safety Sign 76mm Disc - Fixings Included**Fire Door Guru**£13.09**4.6★153 rev](https://www.amazon.co.uk/dp/B075WWBMMW) [4**Fire Door Keep Shut - Safety Sign Metal Stainless Round 76x1.5mm Disc with 2 Screws Pack of 10 (10)**EAI**£19.62**4.7★65 rev](https://www.amazon.co.uk/dp/B082GSR358) [5**Fire Door Guru Pack of 20 Fire Door Keep Shut Sign - 76mm Disc Stainless Steel Safety Sign - Fixings Included**Fire Door Guru**£19.62**4.9★62 rev](https://www.amazon.co.uk/dp/B07K45R453)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YANAJIAJIA Fire Door Keep Shut Signs (12-Pack) 8cm Circular Safety Stickers High-Visibility Blue Removable Self-Adhesive for Easy Application & Clean Removal**YANAJIAJIA**£3.34**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GG7QLPCC) [**24 Pack Fire Door Safety Signs Waterproof Fire Door Keep Shut Sign Self Adhesive PVC Material Fire Door Keep Shut Sign Sticker 80 * 80mm Keep Locked Sign Fire Exit Sign**BEIMEIII**£5.61**3 rev8mo ago](https://www.amazon.co.uk/dp/B0G2WLPVSL) [**12x Fire Door Safety Signs BS-5499 Compliant Self Adhesive fire Door Keep Shut 80mm Diameter Made by Printkings**Print Kings**£5.66**6 rev1y ago](https://www.amazon.co.uk/dp/B0FCQFBKM6) [**Conjured Fire Door Keep Shut Signs 12-Pack (Square Shaped) Self-Adhesive Signs/Vinyl Decal Stickers with Strong But Removeable Adhesive**Conjured**£5.14**153 rev1y ago](https://www.amazon.co.uk/dp/B0DWFXZ64W) [**Conjured Fire Door Keep Shut Signs 12-Pack (Round Shaped) Self-Adhesive Signs/Vinyl Decal Stickers with Strong But Removeable Adhesive**Conjured**£5.13**153 rev1y ago](https://www.amazon.co.uk/dp/B0DWFZ5GV7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Pack Fire Door Safety Signs Waterproof Fire Door Keep Shut Sign Self Adhesive PVC Material Fire Door Keep Shut Sign Sticker 80 * 80mm Keep Locked Sign Fire Exit Sign**BEIMEIII**£5.61**2.3★**▲ 132%**](https://www.amazon.co.uk/dp/B0G2WLPVSL) [**YANAJIAJIA Fire Door Keep Shut Signs (12-Pack) 8cm Circular Safety Stickers High-Visibility Blue Removable Self-Adhesive for Easy Application & Clean Removal**YANAJIAJIA**£3.34**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B0GG7QLPCC) [**Fire Door Keep Shut - Safety Sign Metal Stainless Round 76x1.5mm Disc with 2 Screws Pack of 10 (10)**EAI**£19.62**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B082GSR358) [**Fire Door Guru - Fire Door Keep Shut - Pack of 1 - Stainless Steel Safety Sign 76mm Disc - Fixings Included**Fire Door Guru**£3.01**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0743B418K) [**Conjured Fire Door Keep Shut Signs 12-Pack (Square Shaped) Self-Adhesive Signs/Vinyl Decal Stickers with Strong But Removeable Adhesive**Conjured**£5.14**4.4★**▲ 15%**](https://www.amazon.co.uk/dp/B0DWFXZ64W)
**~~View all trending →~~**
## **What buyers say about fire door keep shut sign**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**30%
*“The adhesive seems strong”*
**Advertised Vs Actual Product**28%
*“Does the job”*
**Value For Money**19%
*“good value for money”*
**Quality-Overall**13%
*“These are of a good quality”*
**Ease Of Cleaning**8%
*“Clean and professional”*
**Color**2%
*“the colours are bright”*
### **What buyers complain about **
**Adhesion/Stickiness**50%
*“Dont stick to the doors very well”*
**Wrinkles**33%
*“and come as a sheet which was crinkled in transit despite cardboard envelope”*
**Quality-Overall**17%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**25%
**Quality-Overall**20%
**Certifications**10%
**Adhesion/Stickiness**10%
**Print Quality**10%
**Weight Heavy**10%
**Ease Of Use**10%
**Water Resistance**5%
## **Common questions**
- **Is fire door keep shut sign profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the fire door keep shut sign niche?**
- 10 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in fire door keep shut sign?**
- Top complaints mined from reviews: Adhesion/Stickiness, Wrinkles, Quality-Overall. The return rate is 0.2%.
- **When does demand for fire door keep shut sign peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the fire door keep shut sign niche?**
- Listings span £3.01–£19.62; the average listing price is £8.12 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.
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