---
title: "Trend — fire blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-blanket/trend"
last_updated: "2026-07-31T15:57:52.233Z"
locale: en
meta:
  description: "Niche score 51/100 · £513K/yr market · 299K searches/yr · £9.81 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £513K/yr market · 299K searches/yr · £9.81 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fire blanket - Flapen"
---

# **fire blanket**

**Worth a look**

Shows low returns (0.2%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Market size 60Growth 18Conversion 98Competition 26Returns 99Price range 48Avg price 32Brand share 54Review moat 77Quality gap 21

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****466.69**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£513K**

£513K/yr · 299K searches

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£4.20–£25.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.81**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch