---
title: "Fire Blanket — £513K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-blanket"
last_updated: "2026-07-31T12:34:14.854Z"
locale: en
meta:
description: "Niche score 51/100 · £513K/yr market · 299K searches/yr · £9.81 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £513K/yr market · 299K searches/yr · £9.81 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fire Blanket — £513K/yr Amazon UK Niche (2026) - Flapen"
---
# **fire blanket**
**Worth a look**
Shows low returns (0.2%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Market size 60Growth 18Conversion 98Competition 26Returns 99Price range 48Avg price 32Brand share 54Review moat 77Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****466.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£513K**
£513K/yr · 299K searches
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.20–£25.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.81**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fire blanket is a £513K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire blanket market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£589K–£785K**
- units × avg price
- **Conversion rate**
- **17.5%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **94%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**21%**
- RAM ONLINE23% - FYJENNICC17% - REAL ACCESSORIES14% - FireShield11% - 1ABOVE8% - G4GADGET6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
10K6KSpike '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/fire-blanket/trend)
## **Top fire blanket search terms**
- **fire blanket**170K/yr-5.6%14.7% conv. - **fire blanket for kitchen**74K/yr-21.8%18.4% conv. - **fire blankets british standard uk**25K/yr-21.9%13.8% conv. - **fire blankets**13K/yr-23.2%7.9% conv. - **kitchen fire blanket**6K/yr-8.4%15.8% conv. - **fire blanket for kitchen british standard**3K/yr-27.3%12.7% conv. - **fire blanket kitchen**2K/yr-54.5%20.0% conv. - **fire blanket for caravan**2K/yr-6.2%15.3% conv. - **axx fire blanket**3K/yr-98.8%11.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/fire-blanket/search-terms)
## **Top fire blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£51K20%£103K30%£154K40%£205K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ram Large 1M X 1M Fire Blanket With Loops Office Kitchen Safety Home Fire Blanket Wall Mountable Emergency Fire Blanket**RAM ONLINE**£4.20**4.7★836 rev](https://www.amazon.co.uk/dp/B0C3W2P9JS) [2**FYJENNICC Fiberglass Fire Blanket with Flame-retardant cotton tapes 39.3×39.3 Inches 2Pack**FYJENNICC**£10.83**4.7★1,645 rev](https://www.amazon.co.uk/dp/B07SHJD839) [3**Fire Blanket Large - Quick Unfolding & Easy to Use with Loops 1m x 1m IDEAL FOR KITCHEN OFFICE HOME GARAGE CARAVAN Easy to Use**REAL ACCESSORIES**£7.19**4.7★1,152 rev](https://www.amazon.co.uk/dp/B07PR83ST6) [4**Large 1x1M Fire Blanket Easy to Deploy for Quick Emergency Fire Suppression at Home in Kitchens Offices Garages or Caravans**1ABOVE**£5.15**4.8★414 rev](https://www.amazon.co.uk/dp/B0BZZX5B2J) [5**FireShield Home Safety Pack 1kg Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket**FireShield**£25.07**4.7★1,205 rev](https://www.amazon.co.uk/dp/B08WRDCQ89)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jewel Fire Blanket 1m x 1m in Rigid Case | BS EN 1869 Kitemarked Kitchen Fire Blanket | Wall Mounted Fire Safety Blanket for Home Kitchen Caravan BBQ & Holiday Lets**Jewel Fire Group**£13.24**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G2MZJHYX) [**FireAngel 1 x 1 M Fire Blanket for Kitchen Home Caravan Campervan Safety Accessories with Hard Wipe Clean Cover**Fireangel**£7.70**153 rev1y ago](https://www.amazon.co.uk/dp/B0DWPP4DXX) [**G4GADGET Emergency Fire Blanket - 1 Pack - Large 1m x 1m Fire Suppression Blanket with Loops for Kitchen Home Office Garage and Caravan - Wall Mountable Fiberglass Fire Blanket**G4GADGET**£6.07**137 rev1y ago](https://www.amazon.co.uk/dp/B0DJJR576Y) [**Flintronic Fire Blanket 1m X 1m Emergency Fire Blanket for Kitchen Quick Unfolding Fibreglass Fire Blankets with Loops Flame Retardant Fire Blanket for Home Office Caravan School**flintronic**£5.05**303 rev1y ago](https://www.amazon.co.uk/dp/B0DHL5V22V) [**Fire Blanket 1x1m Emergency Fireproof Safety Blanket Fiberglass Quick Release for Kitchen Home Office Car BBQ High Temperature Resistance Up to 580C**ATEK**£4.98**54 rev2y ago](https://www.amazon.co.uk/dp/B0D9PF228V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jewel Fire Blanket 1m x 1m in Rigid Case | BS EN 1869 Kitemarked Kitchen Fire Blanket | Wall Mounted Fire Safety Blanket for Home Kitchen Caravan BBQ & Holiday Lets**Jewel Fire Group**£13.24**0.0★**▲ 260%**](https://www.amazon.co.uk/dp/B0G2MZJHYX) [**Flintronic Fire Blanket 1m X 1m Emergency Fire Blanket for Kitchen Quick Unfolding Fibreglass Fire Blankets with Loops Flame Retardant Fire Blanket for Home Office Caravan School**flintronic**£5.05**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0DHL5V22V) [**ougist Fire Blanket 2 Pack 1M x 1M Fiberglass for Home & Kitchen**ougist**£11.50**4.9★**▲ 76%**](https://www.amazon.co.uk/dp/B0CZNX2Q1R) [**Fire Blanket 1x1m Emergency Fireproof Safety Blanket Fiberglass Quick Release for Kitchen Home Office Car BBQ High Temperature Resistance Up to 580C**ATEK**£4.98**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B0D9PF228V) [**Firechief Premium Kitemarked Fire Blanket 1.2 m x 1.2 m Rigid Case Red - Fully Coated Fire Blanket for Home - Kitemark Certified to BS EN 1869 - BPR2/K100-P Model**Firechief**£16.42**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B071GNPT2P)
**~~View all trending →~~**
## **What buyers say about fire blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Good price”*
**Quality-Overall**20%
*“it feels well made”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Use**9%
*“Easy to use”*
**Size-Overall**6%
*“Fits the bill”*
**Fire Resistance**5%
*“Neat fire blanket”*
**Strength**2%
*“Solid structure”*
**Design-Overall**2%
*“Good Quality& Boust design”*
**Security**2%
*“very secure on the wall”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions are clear”*
### **What buyers complain about **
**Durability**33%
*“the bottom kept falling out”*
**Compactness**17%
*“Not as compact or as big - in spread - as my 4 other fire blankets”*
**Value For Money**17%
*“At less than £5.00 why pay more”*
### **Top return reasons **
**Size-Overall**21%
**Defective Material/Parts**21%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Add-Ons/Attachments**7%
**Certifications**4%
**Functionality-Overall**4%
**Mechanism Issues**3%
**Stitch/Finish/Polish**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is fire blanket profitable to sell on Amazon United Kingdom?**
- The niche generates £513K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the fire blanket niche?**
- 14 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in fire blanket?**
- Top complaints mined from reviews: Durability, Compactness, Value For Money. The return rate is 0.2%.
- **When does demand for fire blanket peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the fire blanket niche?**
- Listings span £4.20–£25.07; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.
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