---
title: "Search terms — fire blanket and extinguisher - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-blanket-and-extinguisher/search-terms"
last_updated: "2026-07-31T21:09:10.702Z"
locale: en
meta:
  description: "Niche score 47/100 · £38K/yr market · 13K searches/yr · £22.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £38K/yr market · 13K searches/yr · £22.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — fire blanket and extinguisher - Flapen"
---

# **fire blanket and extinguisher**

**Skip it**

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 18Conversion 96Competition 35Returns 99Price range 84Avg price 93Brand share 31Review moat 74Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£22.26**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.20–£79.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****525.69**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£38K**

£38K/yr · 13K searches