---
title: "Fire Blanket and Extinguisher — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/fire-blanket-and-extinguisher"
last_updated: "2026-07-31T17:11:20.299Z"
locale: en
meta:
description: "Niche score 47/100 · £38K/yr market · 13K searches/yr · £22.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £38K/yr market · 13K searches/yr · £22.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fire Blanket and Extinguisher — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **fire blanket and extinguisher**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 18Conversion 96Competition 35Returns 99Price range 84Avg price 93Brand share 31Review moat 74Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£22.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.20–£79.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****525.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£38K**
£38K/yr · 13K searches
According to Flapen's Amazon United Kingdom niche tracking, fire blanket and extinguisher is a £38K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire blanket and extinguisher market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£45K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**12**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**10%**
- FireShield33% - FSS UK30% - Ican PRODUCTS11% - Firechief7% - Ultrafire Fire Safety5% - 1ABOVE4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
500300Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/fire-blanket-and-extinguisher/trend)
## **Top fire blanket and extinguisher products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£11K40%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FireShield Home Safety Pack 1kg Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket**FireShield**£25.07**4.7★1,205 rev](https://www.amazon.co.uk/dp/B08WRDCQ89) [2**Premium FSS UK 1 KG ABC Dry Powder BSI KITEMARKED FIRE Extinguisher with CE Marked FIRE Blanket. Ideal for Homes Boats Kitchen Workplace Offices Cars Vans Warehouses GARAGES Hotels Restaurants**FSS UK**£21.18**4.7★1,819 rev](https://www.amazon.co.uk/dp/B00N9C5ATC) [3**Home Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket**Ican PRODUCTS**£16.50**4.8★63 rev](https://www.amazon.co.uk/dp/B0DD43HQYB) [4**FIRE Safety Essentials 500 G ABC Dry Powder FIRE Extinguisher with Blanket and 1ST AID KIT Ideal for Homes Boats Kitchen Offices WORKPLACES**FSS UK**£18.22**4.6★823 rev](https://www.amazon.co.uk/dp/B0786JNJY7) [5**Small Home Fire Safety Pack Small 600g Aerosol Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket (600g Fire Extinguisher)**FireShield**£20.62**4.8★168 rev](https://www.amazon.co.uk/dp/B0DQV4F6XD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Home Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket**Ican PRODUCTS**£16.50**63 rev5mo ago](https://www.amazon.co.uk/dp/B0DD43HQYB) [**Firechief Travel Safety Kit - Home Fire Safety Pack - Caravan and Campervan Essentials - 1kg Powder Extinguisher Fire Blanket First Aid Kit - Car Essentials - Home & Travel Accessories Emergency Pack**Firechief**£27.13**11 rev1y ago](https://www.amazon.co.uk/dp/B0F54P2DQF) [**Small Home Fire Safety Pack Small 600g Aerosol Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket (600g Fire Extinguisher)**FireShield**£20.62**168 rev1y ago](https://www.amazon.co.uk/dp/B0DQV4F6XD) [**G4GADGET Emergency Fire Blanket - 1 Pack - Large 1m x 1m Fire Suppression Blanket with Loops for Kitchen Home Office Garage and Caravan - Wall Mountable Fiberglass Fire Blanket**G4GADGET**£6.07**137 rev1y ago](https://www.amazon.co.uk/dp/B0DJJR576Y) [**UltraFire Extinguisher & Blanket Fire Safety Kit 600g Dry Powder Extinguisher & 1x1m Soft Shell Fire Blanket**Ultrafire Fire Safety**£22.38**21 rev2y ago](https://www.amazon.co.uk/dp/B0D3HL6G9Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**G4GADGET Emergency Fire Blanket - 1 Pack - Large 1m x 1m Fire Suppression Blanket with Loops for Kitchen Home Office Garage and Caravan - Wall Mountable Fiberglass Fire Blanket**G4GADGET**£6.07**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0DJJR576Y) [**Ram Large 1M X 1M Fire Blanket With Loops Office Kitchen Safety Home Fire Blanket Wall Mountable Emergency Fire Blanket**RAM ONLINE**£4.20**4.7★**▲ 86%**](https://www.amazon.co.uk/dp/B0C3W2P9JS) [**2KG ABC Dry Powder 6LTR ECO Water Fire Extinguishers 1.8m x 1.2m Hard Case Fire Blanket & Extinguisher ID Signs**FireShield**£79.63**3.3★**▲ 79%**](https://www.amazon.co.uk/dp/B08M69FQCZ) [**FIRE Safety Essentials 500 G ABC Dry Powder FIRE Extinguisher with Blanket and 1ST AID KIT Ideal for Homes Boats Kitchen Offices WORKPLACES**FSS UK**£18.22**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B0786JNJY7) [**UltraFire Extinguisher & Blanket Fire Safety Kit 600g Dry Powder Extinguisher & 1x1m Soft Shell Fire Blanket**Ultrafire Fire Safety**£22.38**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0D3HL6G9Q)
**~~View all trending →~~**
## **What buyers say about fire blanket and extinguisher**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Good value for money”*
**Quality-Overall**18%
*“The build quality is excellent”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Size-Overall**11%
*“Nice compact size”*
**Ease Of Use**5%
*“Easy to use”*
**Fire Resistance**5%
*“Very good fire extinguisher and fire blanket”*
**Compactness**3%
*“Nice compact size to hang up”*
**Security**2%
*“Safety peace of mind”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions are very clear”*
**Portability**1%
*“Handy for the kitchen and car”*
### **What buyers complain about **
**Size-Overall**33%
*“Very small”*
**Value For Money**17%
*“At less than £5.00 why pay more”*
**Durability**17%
*“These things don't last forever”*
### **Top return reasons **
**Size-Overall**30%
**Certifications**10%
**Defective Material/Parts**10%
**Pressure**9%
**Leak-Proof**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**2%
**Maintenance And Repair**2%
**Add-Ons/Attachments**2%
**Grip**1%
## **Common questions**
- **Is fire blanket and extinguisher profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the fire blanket and extinguisher niche?**
- 10 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in fire blanket and extinguisher?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.1%.
- **When does demand for fire blanket and extinguisher peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the fire blanket and extinguisher niche?**
- Listings span £4.20–£79.63; the average listing price is £22.26 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.
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