---
title: "Trend — eyelet punch kit - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/eyelet-punch-kit/trend"
last_updated: "2026-07-31T09:58:44.473Z"
locale: en
meta:
  description: "Niche score 65/100 · £225K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £225K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — eyelet punch kit - Flapen"
---

# **eyelet punch kit**

**Worth a look**

Shows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 56Conversion 59Competition 74Returns 79Price range 63Avg price 54Brand share 82Review moat 77Quality gap 80

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****459.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£2.99–£35.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+28.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****£12.54**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£225K**

£225K/yr · 351K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")