---
title: "Search terms — exterior wood paint - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/exterior-wood-paint/search-terms"
last_updated: "2026-07-31T23:25:31.626Z"
locale: en
meta:
  description: "Niche score 47/100 · £914K/yr market · 1.2M searches/yr · £11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £914K/yr market · 1.2M searches/yr · £11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — exterior wood paint - Flapen"
---

# **exterior wood paint**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 76Growth 21Conversion 75Competition 37Returns 97Price range 29Avg price 43Brand share 12Review moat 24Quality gap 38

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£914K**

£914K/yr · 1.2M searches

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£11.11**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.69–£20.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,460.87**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand