---
title: "Trend — exterior wood filler - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/exterior-wood-filler/trend"
last_updated: "2026-07-31T13:15:15.887Z"
locale: en
meta:
  description: "Niche score 56/100 · £247K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £247K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — exterior wood filler - Flapen"
---

# **exterior wood filler**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 54Conversion 93Competition 36Returns 98Price range 67Avg price 48Brand share 25Review moat 42Quality gap 58

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£3.64–£37.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+25.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£11.80**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£247K**

£247K/yr · 181K searches

**Review moat**

**Okay****2,251.18**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand