---
title: "Trend — extension reel - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/extension-reel/trend"
last_updated: "2026-07-31T10:13:17.228Z"
locale: en
meta:
  description: "Niche score 54/100 · £222K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £222K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — extension reel - Flapen"
---

# **extension reel**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 42Growth 45Conversion 73Competition 69Returns 96Price range 79Avg price 77Brand share 14Review moat 24Quality gap 30

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£8.01–£43.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£15.96**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+15.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£222K**

£222K/yr · 206K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,445.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand