---
title: "Search terms — expanding foam - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/expanding-foam/search-terms"
last_updated: "2026-07-31T06:32:46.491Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — expanding foam - Flapen"
---

# **expanding foam**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 19Conversion 96Competition 38Returns 99Price range 70Avg price 38Brand share 51Review moat 62Quality gap 63

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.0M**

£1.0M/yr · 718K searches

**Price range**

**Good****£3.95–£40.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,039.44**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.60**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")