---
title: "Trend — esi thermostat wireless - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/esi-thermostat-wireless/trend"
last_updated: "2026-07-31T08:45:10.751Z"
locale: en
meta:
  description: "Niche score 32/100 · £30K/yr market · 18K searches/yr · £37.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 32/100 · £30K/yr market · 18K searches/yr · £37.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — esi thermostat wireless - Flapen"
---

# **esi thermostat wireless**

**Skip it**

Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 54Competition 18Returns 36Price range 95Avg price 95Brand share 14Review moat 93Quality gap 37

**Avg price**

**Incredible****£37.05**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£20.50–£59.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****131.42**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£30K**

£30K/yr · 18K searches

**Growth**

**Bad****-49.6%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")