---
title: "Esi Thermostat Wireless — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/esi-thermostat-wireless"
last_updated: "2026-07-31T08:42:05.308Z"
locale: en
meta:
description: "Niche score 32/100 · £30K/yr market · 18K searches/yr · £37.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £30K/yr market · 18K searches/yr · £37.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Esi Thermostat Wireless — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **esi thermostat wireless**
**Skip it**
Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 54Competition 18Returns 36Price range 95Avg price 95Brand share 14Review moat 93Quality gap 37
**Avg price**
**Incredible****£37.05**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£20.50–£59.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****131.42**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£30K**
£30K/yr · 18K searches
**Growth**
**Bad****-49.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, esi thermostat wireless is a £30K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **esi thermostat wireless market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£37K–£46K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **42%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- EVO48% - kengleeg25% - ESi Controls Ltd9% - ESI - Energy Saving Innovation Controls7% - LZHIOs6% - Unvented Components Europe3% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — -49.6% search growth over the last 90 days.
900700Black Friday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/diy-tools/esi-thermostat-wireless/trend)
## **Top esi thermostat wireless search terms**
- **esi thermostat wireless**11K/yr-60.2%11.2% conv. - **esi**3K/yr-2.5%1.3% conv. - **esi thermostat**4K/yr-63.2%5.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/esi-thermostat-wireless/search-terms)
## **Top esi thermostat wireless products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESi ESRTP4RFW - Wireless Programmable Room Thermostat & Receiver (White) (Replacement for ESRTP4RF+) - EVO**EVO**£45.66**4.6★28 rev](https://www.amazon.co.uk/dp/B0G7HD2RFK) [2**ESRTP4RF+ Wireless Programmable Thermostat Adjust indoor temperature via programming intelligently manage heating systems and promote energy efficiency**kengleeg**£41.41**3.9★28 rev](https://www.amazon.co.uk/dp/B0G37YJLMB) [3**ESi ESRTP4TOUCH Wireless Programmable Room Thermostat & Receiver (White) - EVO**EVO**£43.12**5.0★4 rev](https://www.amazon.co.uk/dp/B0G5PRBY2J) [4**ESI Series 4 Wireless Programmable Room Thermostat ESRTP4RFW**ESi Controls Ltd**£46.39**4.6★35 rev](https://www.amazon.co.uk/dp/B0F9417XWG) [5**ESi ESRTP4+ Hard Wired Programmable Room Thermostat (Not compatible with ESRTP4RF+) - EVO**EVO**£28.49**5.0★5 rev](https://www.amazon.co.uk/dp/B0G8KTMBV5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wireless Programmable Thermostat Save 10-15% Energy & Wireless Flexibility Support Temperature Programming Smart Heating Management and Promotes Energy Savings.**LZHIOs**£46.39**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GVJL2PN9) [**ESi ESRTP4+ Hard Wired Programmable Room Thermostat (Not compatible with ESRTP4RF+) - EVO**EVO**£28.49**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G8KTMBV5) [**ESi WiFi Hub - ESWIFIHUB (USB Powered) (Works with ESRTP4RFW & ESRTP4TOUCH thermostats) (Compatible with Alexa)**EVO**£36.70**29 rev7mo ago](https://www.amazon.co.uk/dp/B0G8JKVMZT) [**ESi ESRTP4RFW - Wireless Programmable Room Thermostat & Receiver (White) (Replacement for ESRTP4RF+) - EVO**EVO**£45.66**28 rev7mo ago](https://www.amazon.co.uk/dp/B0G7HD2RFK) [**ESi ESRTP4TOUCH Wireless Programmable Room Thermostat & Receiver (White) - EVO**EVO**£43.12**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G5PRBY2J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wireless Programmable Thermostat Save 10-15% Energy & Wireless Flexibility Support Temperature Programming Smart Heating Management and Promotes Energy Savings.**LZHIOs**£46.39**5.0★**▲ 636%**](https://www.amazon.co.uk/dp/B0GVJL2PN9) [**ESi ESRTP4TOUCH Wireless Programmable Room Thermostat & Receiver (White) - EVO**EVO**£43.12**5.0★**▲ 118%**](https://www.amazon.co.uk/dp/B0G5PRBY2J) [**ESi ESRTP4RFW - Wireless Programmable Room Thermostat & Receiver (White) (Replacement for ESRTP4RF+) - EVO**EVO**£45.66**4.6★**▲ 112%**](https://www.amazon.co.uk/dp/B0G7HD2RFK) [**ESi ESRTP4+ Hard Wired Programmable Room Thermostat (Not compatible with ESRTP4RF+) - EVO**EVO**£28.49**5.0★**▲ 106%**](https://www.amazon.co.uk/dp/B0G8KTMBV5) [**ESRTP4RF+ Wireless Programmable Thermostat Adjust indoor temperature via programming intelligently manage heating systems and promote energy efficiency**kengleeg**£41.41**3.9★**▲ 80%**](https://www.amazon.co.uk/dp/B0G37YJLMB)
**~~View all trending →~~**
## **What buyers say about esi thermostat wireless**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**14%
*“Easy to install”*
**Ease Of Use**13%
*“Easy to use”*
**Value For Money**12%
*“The best budget wireless thermostat there is”*
**Quality-Overall**11%
*“excellent piece of kit”*
**Heating**8%
*“Brilliant for saving on heating bills”*
**Maintenance And Repair**6%
*“Easy to fix”*
**Size-Overall**6%
*“I have now fitted two of these for elderly owners who have found them easy to use”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Compatibility-Overall**4%
*“Compatibility is excellent”*
**Connectivity-Overall**4%
*“Easy to connect”*
### **What buyers complain about **
**Advertised Vs Actual Product**20%
*“Not buying again as wasnt stated in the advert”*
**Instructions/User Manual/Troubleshooting**15%
*“The instructions are very poor”*
**Assembly/Installation**13%
*“couldn't get it installed”*
**Value For Money**10%
*“Box not worth£10 saving”*
**Defective Material/Parts**10%
*“Parts missing”*
**Material Quality**3%
*“First impressions are a very plastic and cheap feeling thermostat, the main unit feels very plastic and cheap”*
**Connectivity-Overall**3%
*“this one I cant connect”*
**Touch/Button Controls**3%
*“The button on the unit feel clunky and cheap, Im not keen”*
**Functionality-Overall**2%
*“Otherwise it won't work”*
### **Top return reasons **
**Compatibility-Overall**40%
**Functionality-Overall**13%
**Connectivity-Overall**11%
**Defective Material/Parts**8%
**Display-Overall**4%
**Heating**3%
**Product Condition**2%
**Advertised Vs Actual Product**2%
**Certifications**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is esi thermostat wireless profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 12 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the esi thermostat wireless niche?**
- 7 brands and 38 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in esi thermostat wireless?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 4.1%.
- **What does it cost to enter the esi thermostat wireless niche?**
- Listings span £20.50–£59.58; the average listing price is £37.05 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.
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