---
title: "Epoxy Putty — £177K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/epoxy-putty"
last_updated: "2026-07-31T07:58:20.027Z"
locale: en
meta:
description: "Niche score 49/100 · £177K/yr market · 182K searches/yr · £7.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £177K/yr market · 182K searches/yr · £7.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Epoxy Putty — £177K/yr Amazon UK Niche (2026) - Flapen"
---
# **epoxy putty**
**Skip it**
Prices mostly outside the sweet spot ($3.79–$14.08) — this niche doesn't clear our bar today.
Market size 36Growth 29Conversion 96Competition 41Returns 98Price range 0Avg price 20Brand share 47Review moat 44Quality gap 60
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,142.1**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£177K**
£177K/yr · 182K searches
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.22**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.79–£14.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, epoxy putty is a £177K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Sep. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **epoxy putty market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£144K–£181K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**77%**
Top 20: 97%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**18%**
- Milliput44% - J-B Weld9% - LOCBONDSO9% - LORD CIG7% - Endhokn6% - GORILLA5% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/epoxy-putty/trend)
## **Top epoxy putty search terms**
- **epoxy putty**87K/yr+10.8%7.8% conv. - **milliput**49K/yr-12.7%15.6% conv. - **milliput epoxy putty**22K/yr-2.5%16.3% conv. - **epoxy putty waterproof**7K/yr+49.5%9.1% conv. - **ceramic repair putty**4K/yr-7.0%4.4% conv. - **waterproof putty**3K/yr+37.3%3.4% conv. - **epoxy repair putty**4K/yr+8.7%3.7% conv. - **repair putty**3K/yr+12.0%3.8% conv. - **miliput**3K/yr+0.7%18.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/epoxy-putty/search-terms)
## **Top epoxy putty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£35K30%£53K40%£71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MILLIPUT standard epoxy putty**Milliput**£4.75**4.7★766 rev](https://www.amazon.co.uk/dp/B00NW4RQNK) [2**Milliput Epoxy Putty White**Milliput**£6.11**4.6★2,163 rev](https://www.amazon.co.uk/dp/B004RO1XQU) [3**LOCBONDSO Epoxy Putty Waterproof Epoxy Resin Putty Temperature: (-90C~+210C) | Sealing Repair Putty for Metal Wood Ceramics | 2-component adhesive**LOCBONDSO**£7.04**4.0★93 rev](https://www.amazon.co.uk/dp/B0FG826XKT) [4**J-B Weld 8267UK SteelStik Epoxy Putty dark grey**J-B Weld**£7.05**4.5★15,693 rev](https://www.amazon.co.uk/dp/B00RN7CT2U) [5**Pack 6 EPOXY PUTTY Waterproof Mouldable Hard and Fast Repair Epoxy Wood Metal Plastic Ceramic Multi-Purpose Cracks Repair Fills for Quick Fixes Solvent Free**LORD CIG**£4.02**4.2★663 rev](https://www.amazon.co.uk/dp/B09HSMMTSV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Milliput Standard Yellow-Grey Epoxy Putty Stick Multi-Purpose Repair Putty Strong Adhesive Filler for Metal Wood Plastic & Ceramics Sandable Drillable & Waterproof DIY Repair Compound**VR ANGLE**£5.89**10 rev3mo ago](https://www.amazon.co.uk/dp/B0GWF11SWY) [**Epoxy Putty Stick 2 Pack Metal and Waterproof Repair Putty for Steel Aluminum Plastic PVC Wood Ceramic Quick Cure Leak Seal Filler Waterproof Plumbing Putty Can Be Sanded and Painted Multi Purpose**ADVANCEDSIL**£7.82**74 rev7mo ago](https://www.amazon.co.uk/dp/B0G3X5G43J) [**Epoxy Putty - 340g 2 Part Strong Formula Ceramic Repair for Cracks Filling & Epoxy Sculpt - for Metal Concrete Plastic Ceramics - Fast Durable Concrete Crack Repair & Plumbers Putty (Grey)**DecorRom**£7.60**96 rev11mo ago](https://www.amazon.co.uk/dp/B0FH22WBPT) [**LOCBONDSO Epoxy Putty Waterproof Epoxy Resin Putty Temperature: (-90C~+210C) | Sealing Repair Putty for Metal Wood Ceramics | 2-component adhesive**LOCBONDSO**£7.04**93 rev1y ago](https://www.amazon.co.uk/dp/B0FG826XKT) [**Epoxy Putty Endhokn 300g Black Putty Stick Fix Leaks Cracks and Fill Holes Sculpting Modeling Epoxy Sculpt Clay for Metal Ceramics Plastic Wood Tile Concrete**Endhokn**£10.92**288 rev1y ago](https://www.amazon.co.uk/dp/B0F8BNB47T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milliput Standard Yellow-Grey Epoxy Putty Stick Multi-Purpose Repair Putty Strong Adhesive Filler for Metal Wood Plastic & Ceramics Sandable Drillable & Waterproof DIY Repair Compound**VR ANGLE**£5.89**3.7★**▲ 258%**](https://www.amazon.co.uk/dp/B0GWF11SWY) [**Epoxy Putty Stick 2 Pack Metal and Waterproof Repair Putty for Steel Aluminum Plastic PVC Wood Ceramic Quick Cure Leak Seal Filler Waterproof Plumbing Putty Can Be Sanded and Painted Multi Purpose**ADVANCEDSIL**£7.82**3.8★**▲ 257%**](https://www.amazon.co.uk/dp/B0G3X5G43J) [**J-B Weld 8267UK SteelStik Epoxy Putty dark grey**J-B Weld**£7.05**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B00RN7CT2U) [**JB WELD 8237UK JB8237 Plastic Weld Fast-Setting Off White Multi Purpose Reinforced Epoxy Putty 57 G**J-B Weld**£5.88**4.2★**▲ 79%**](https://www.amazon.co.uk/dp/B003S2E4UE) [**Epoxy Putty 10oz / 280g Fast Repair Pool Putty Underwater or Above Epoxy Repair Putty for Fixing Leaks Cracks Filling - 2 Part Sculpt Clay for Bonding Metal Tile Ceramics Plastic (White)**Limino**£7.07**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B0D8VZV9WY)
**~~View all trending →~~**
## **What buyers say about epoxy putty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Quality product plus easy to work with”*
**Ease Of Use**17%
*“Easy to use”*
**Advertised Vs Actual Product**12%
*“It worked for what I needed”*
**Strength**7%
*“Very strong”*
**Maintenance And Repair**6%
*“Very useful stuff for a huge number of repairs”*
**Durability**4%
*“Good durability”*
**Value For Money**4%
*“Good value”*
**Efficiency**4%
*“It does the job”*
**Adhesion/Stickiness**3%
*“Excellent adhesive”*
**Material Quality**3%
*“The material firms up quickly”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“They are not sticky as such”*
**Color**10%
*“wanting a white filler this is not an option”*
**Leak-Proof**9%
*“Mend that leak”*
**Ease Of Use**7%
*“not easy to use”*
**Functionality-Overall**7%
*“Did not do the job I needed it for”*
**Quality-Overall**7%
*“Not the best”*
**Instructions/User Manual/Troubleshooting**6%
*“I can't read the instructions”*
**Size-Overall**5%
*“Not fit for purpose”*
**Hard Feel**3%
*“Sets rock hard”*
**Maintenance And Repair**3%
*“tried to repair a crack on a plastic lid and completely useless”*
### **Top return reasons **
**Functionality-Overall**19%
**Color**16%
**Compatibility-Overall**8%
**Adhesion/Stickiness**8%
**Maintenance And Repair**6%
**Advertised Vs Actual Product**5%
**Leak-Proof**5%
**Strength**4%
**Material Quality**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is epoxy putty profitable to sell on Amazon United Kingdom?**
- The niche generates £177K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the epoxy putty niche?**
- 12 brands and 104 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in epoxy putty?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Leak-Proof. The return rate is 0.4%.
- **When does demand for epoxy putty peak?**
- Demand peaks in May–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the epoxy putty niche?**
- Listings span £3.79–£14.08; the average listing price is £7.22 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.
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