---
title: "Search terms — electric fire - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/electric-fire/search-terms"
last_updated: "2026-07-31T09:20:02.159Z"
locale: en
meta:
  description: "Niche score 48/100 · £1.2M/yr market · 2.2M searches/yr · £171.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £1.2M/yr market · 2.2M searches/yr · £171.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — electric fire - Flapen"
---

# **electric fire**

**Skip it**

Soft demand (-48.4% this quarter) — this niche doesn't clear our bar today.

Market size 80Growth 1Conversion 4Competition 89Returns 50Price range 7Avg price 51Brand share 62Review moat 80Quality gap 40

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Market size**

**Great****£1.2M**

£1.2M/yr · 2.2M searches

**Review moat**

**Great****395.62**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£171.61**

avg listing price — sweet spot $15–$100

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£20.11–£1247.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-48.4%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")