---
title: "Products — electric fire and surround - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/electric-fire-and-surround/products"
last_updated: "2026-07-31T21:55:34.277Z"
locale: en
meta:
  description: "Niche score 50/100 · £349K/yr market · 672K searches/yr · £247.53 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £349K/yr market · 672K searches/yr · £247.53 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — electric fire and surround - Flapen"
---

# **electric fire and surround**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 53Growth 5Conversion 3Competition 94Returns 84Price range 5Avg price 39Brand share 75Review moat 92Quality gap 38

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Review moat**

**Great****163.62**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****£349K**

£349K/yr · 672K searches

**Avg price**

**Okay****£247.53**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-39.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£45.13–£1247.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")