---
title: "Trend — electric cleaning brush - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/electric-cleaning-brush/trend"
last_updated: "2026-07-31T09:22:09.519Z"
locale: en
meta:
  description: "Niche score 52/100 · £619K/yr market · 672K searches/yr · £19.34 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £619K/yr market · 672K searches/yr · £19.34 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — electric cleaning brush - Flapen"
---

# **electric cleaning brush**

**Worth a look**

Shows a sweet-spot price point ($19.34 avg), but soft demand (-25.4% this quarter) keeps it on the watch list.

Market size 65Growth 12Conversion 56Competition 34Returns 81Price range 76Avg price 86Brand share 41Review moat 24Quality gap 78

**Avg price**

**Great****£19.34**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£10.32–£29.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£619K**

£619K/yr · 672K searches

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,442.4**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-25.4%**

90-day search growth — must beat 0% to launch