---
title: "Products — electric cable - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/electric-cable/products"
last_updated: "2026-07-31T08:41:51.491Z"
locale: en
meta:
  description: "Niche score 45/100 · £63K/yr market · 213K searches/yr · £8.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £63K/yr market · 213K searches/yr · £8.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — electric cable - Flapen"
---

# **electric cable**

**Skip it**

Prices mostly outside the sweet spot ($3.22–$15.32) — this niche doesn't clear our bar today.

Market size 16Growth 15Conversion 44Competition 81Returns 89Price range 3Avg price 23Brand share 73Review moat 69Quality gap 30

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****722.13**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.34**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£63K**

£63K/yr · 213K searches

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.22–£15.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")