---
title: "Electric Cable — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/electric-cable"
last_updated: "2026-07-31T07:58:05.338Z"
locale: en
meta:
description: "Niche score 45/100 · £63K/yr market · 213K searches/yr · £8.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £63K/yr market · 213K searches/yr · £8.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electric Cable — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **electric cable**
**Skip it**
Prices mostly outside the sweet spot ($3.22–$15.32) — this niche doesn't clear our bar today.
Market size 16Growth 15Conversion 44Competition 81Returns 89Price range 3Avg price 23Brand share 73Review moat 69Quality gap 30
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****722.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.34**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£63K**
£63K/yr · 213K searches
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.22–£15.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, electric cable is a £63K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric cable market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£67K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**34%**
Top 20: 70%
**Open market**
**32%**
- Primes DIY19% - SHPELEC17% - Ali's DIY10% - Autowiring7% - LampStation7% - Merriway7%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -19.2% search growth over the last 90 days.
6K4KHoliday '24Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/electric-cable/trend)
## **Top electric cable search terms**
- **electric cable**43K/yr-25.4%1.7% conv. - **electrical wire**36K/yr-12.5%2.7% conv. - **3 core electrical cable**35K/yr-19.1%3.1% conv. - **electrical cable**23K/yr-36.1%1.9% conv. - **electric wire**12K/yr-1.5%2.3% conv. - **3 core cable**12K/yr-17.3%2.7% conv. - **3 core cable 1.5mm**8K/yr-21.7%1.9% conv. - **light cable**6K/yr-20.2%0.9% conv. - **mains cable**5K/yr-5.0%1.9% conv. - **electric wire cable**6K/yr-36.4%1.5% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/electric-cable/search-terms)
## **Top electric cable products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alis DIY 3 Core Round Black Flex Flexible Cable 3183Y 0.75 mm - 10 metre Cut Length**Ali's DIY**£11.12**4.6★1,690 rev](https://www.amazon.co.uk/dp/B07HHJNNT1) [2**Merriway BH01453 3-Core Round Flex Cable 2183Y 0.5mm White 5 Metres (16.5 feet) Meters 5 m**Merriway**£5.96**4.5★788 rev](https://www.amazon.co.uk/dp/B00JIL7ZRS) [3**AUTOWIRING 3 Core Flex Black PVC Flexible Cable 1.0mm2 10 Amp 3183Y Wire Mains Round 240V (10M Coil)**Autowiring**£12.35**4.6★133 rev](https://www.amazon.co.uk/dp/B0DJRXQ8R4) [4**SHPELEC 6242YH Twin and Earth Cable - 2.5mm | Electrical Mains Socket Ring Wire BASEC Approved - Multiple Lengths (10metres - 2.5mm Twin and Earth Cable)**SHPELEC**£15.12**4.7★738 rev](https://www.amazon.co.uk/dp/B0C3HFC5DJ) [5**SHPELEC FLEXIBLE White Cable 3183Y 0.75mm 1.0mm 1.5mm 2.5mm BASEC Approved White PVC LED Lighting 5m 10m 15m 20m 50m (1.5mm 3 Core - 5metres)**SHPELEC**£9.60**4.7★318 rev](https://www.amazon.co.uk/dp/B0C6R1TCKL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JAFSAL ONLINE 3 Core Flexible PVC Mains Wire Cable Electric Wiring 3183Y Cable Flexible Wiring (0.25m WHITE)**J&S UNIVERSE**£3.22**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GH2J92Y5) [**LampStation 3183Y 3 Core Round Flex Cable 1.5mm Black Mains 3 Metres**LampStation**£7.57**37 rev7mo ago](https://www.amazon.co.uk/dp/B0G48MXQXF) [**1 Pcs 10 meter LED Strip Extension Cable 22AWG Electrical Wire 2 CoreCable Black Red WireCable Extension Wire Cable for LED Strip Lights Car Audio RGB Lighting Low Voltage Projects**BFQZ**£4.03**10 rev8mo ago](https://www.amazon.co.uk/dp/B0FYVWTLDQ) [**10 Meter 22AWG Electrical Wire 22AWG Electrical Wire 2 Core Black Red Wire Cable High Temperature Wear-Resistant Oxidation Flexible Extension Twin Earth Cable for Car LED Strip Light(10 Mete**TreeTribe**£4.14**23 rev8mo ago](https://www.amazon.co.uk/dp/B0FY2CHK18) [**22 AWG Electrical Wire 2x2.5m Soft Silicone Tinned Copper Wire (Red & Black) - Low Impedance High Temp Resistant Stranded Copper Cable for DIY Toys RC Models Drones & Industrial Applications**Gareschten**£3.33**18 rev10mo ago](https://www.amazon.co.uk/dp/B0FR3PJHF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LampStation 6243Y 3 Core and Earth Cable 1.5mm Grey Lighting 1 Metre**LampStation**£4.16**4.6★**▲ 218%**](https://www.amazon.co.uk/dp/B0D2RX3GKJ) [**JAFSAL ONLINE 3 Core Flexible PVC Mains Wire Cable Electric Wiring 3183Y Cable Flexible Wiring (0.25m WHITE)**J&S UNIVERSE**£3.22**5.0★**▲ 178%**](https://www.amazon.co.uk/dp/B0GH2J92Y5) [**LampStation 3183Y 3 Core Round Flex Cable 1.5mm Black Mains 3 Metres**LampStation**£7.57**4.6★**▲ 119%**](https://www.amazon.co.uk/dp/B0G48MXQXF) [**10 METERS OF 3 CORE BLACK FLEX 1.5MM 3183Y FLEXIBLE CABLE 13 amp 230 volt**ÉABCON**£14.39**4.4★**▲ 114%**](https://www.amazon.co.uk/dp/B0D1NL1H5Z) [**10 Meter 22AWG Electrical Wire 22AWG Electrical Wire 2 Core Black Red Wire Cable High Temperature Wear-Resistant Oxidation Flexible Extension Twin Earth Cable for Car LED Strip Light(10 Mete**TreeTribe**£4.14**4.7★**▲ 103%**](https://www.amazon.co.uk/dp/B0FY2CHK18)
**~~View all trending →~~**
## **What buyers say about electric cable**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“The cable seemed good quality”*
**Advertised Vs Actual Product**26%
*“As advertised”*
**Value For Money**15%
*“Good for the price”*
**Flexibility**6%
*“nice and flexible”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“A very handy size”*
**Thickness**2%
*“The 22AWG thickness is accurate”*
**Material Quality**1%
*“The cable cores are ultra fine tinned copper which along with the high quality supple plastics used in the sleeving add up to give a very flexible cable”*
**Strength**1%
*“it doesnt feel flimsy”*
**Connectivity-Overall**1%
*“Cable”*
### **What buyers complain about **
**Thickness**13%
*“Thin”*
**Quality-Overall**13%
*“Suggestion is to buy better grade”*
**Strength**6%
*“not very tough”*
**Heating**6%
*“so nothing that heats up”*
**Flexibility**6%
*“Not very flexible”*
**Advertised Vs Actual Product**4%
*“the title/heading is misleading”*
**Thin**4%
*“Very thin cable”*
**Size-Overall**4%
*“they were only 20cm long”*
**Material Quality**3%
*“Material:”*
**Compatibility-Overall**2%
*“Not fit for my application”*
### **Top return reasons **
**Size-Overall**27%
**Thin**22%
**Advertised Vs Actual Product**11%
**Compatibility-Overall**10%
**Quality-Overall**5%
**Functionality-Overall**4%
**Thickness**4%
**Value For Money**3%
**Connectivity-Overall**2%
**Weight Heavy**2%
## **Common questions**
- **Is electric cable profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 56 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the electric cable niche?**
- 29 brands and 46 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in electric cable?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.3%.
- **When does demand for electric cable peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the electric cable niche?**
- Listings span £3.22–£15.32; the average listing price is £8.34 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.
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