---
title: "Search terms — easy fill - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/easy-fill/search-terms"
last_updated: "2026-07-31T14:11:49.410Z"
locale: en
meta:
  description: "Niche score 47/100 · £135K/yr market · 103K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £135K/yr market · 103K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — easy fill - Flapen"
---

# **easy fill**

**Skip it**

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 14Conversion 95Competition 36Returns 98Price range 49Avg price 36Brand share 54Review moat 49Quality gap 38

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,601.89**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.07–£27.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.30**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£135K**

£135K/yr · 103K searches

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")