---
title: "Easy Fill — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/easy-fill"
last_updated: "2026-07-31T08:31:32.168Z"
locale: en
meta:
description: "Niche score 47/100 · £135K/yr market · 103K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £135K/yr market · 103K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easy Fill — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **easy fill**
**Skip it**
Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 95Competition 36Returns 98Price range 49Avg price 36Brand share 54Review moat 49Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,601.89**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.07–£27.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.30**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£135K**
£135K/yr · 103K searches
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, easy fill is a £135K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easy fill market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£103K–£129K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#457**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**84**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**18%**
- British Gypsum19% - Generic17% - goods4less15% - Sika11% - Gyproc11% - Everbuild9% - Open — no brand owns it (5 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/easy-fill/trend)
## **Top easy fill search terms**
- **one strike filler**20K/yr-23.8%24.5% conv. - **easy fill**17K/yr-32.9%4.3% conv. - **easifill**14K/yr-20.9%4.0% conv. - **gyproc easifill**10K/yr-14.2%3.4% conv. - **easyfill**10K/yr-26.9%3.7% conv. - **easyfill 60**9K/yr-13.2%5.8% conv. - **easyfill filler**8K/yr-19.9%3.2% conv. - **polyfilla quick drying**5K/yr+6.3%8.7% conv. - **quick dry filler**5K/yr-17.5%8.2% conv. - **easy fill 60**3K/yr-10.2%6.4% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/easy-fill/search-terms)
## **Top easy fill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**British Gypsum Gyproc Easi-Fill 5kg**British Gypsum**£16.65**4.7★137 rev](https://www.amazon.co.uk/dp/B00KXAAS7C) [2**EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**Generic**£12.19**4.8★18 rev](https://www.amazon.co.uk/dp/B0DDVXZ6T8) [3**Sika One Strike Multi-Purpose Ready to Use Filler White 1 Litre**goods4less**£6.84**4.6★5,545 rev](https://www.amazon.co.uk/dp/B001326TJA) [4**Everbuild One Strike Multi-Purpose Quick-Drying Filler One-Time Application White 450 ml Tub**Everbuild**£4.30**4.5★2,306 rev](https://www.amazon.co.uk/dp/609502658X) [5**Gyproc Easifill 60 Filler & Jointing Compound - 10kg**Gyproc**£27.55**4.4★37 rev](https://www.amazon.co.uk/dp/B01H75YUKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use**GORILLA**£8.96**326 rev10mo ago](https://www.amazon.co.uk/dp/B0FP4WYY8C) [**EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**Generic**£12.19**18 rev1y ago](https://www.amazon.co.uk/dp/B0DDVXZ6T8) [**EasyFill Wall Repair Filler EasiFill 1kg - Same Day Dispatch allow 2-3 working days **in stock**Generic**£12.23**8 rev2y ago](https://www.amazon.co.uk/dp/B0D6KJ1NXK) [**Gyproc - 5200572347 - Easi-Fill 20-5kg**Gyproc**£19.74**40 rev6y ago](https://www.amazon.co.uk/dp/B08TMX3QV6) [**Palace All Purpose Filler 1.5KG - Fast Setting & Easy To Mix Repair Compound for Cracks Holes & Surface Repairs**Palace**£2.07**2,408 rev6y ago](https://www.amazon.co.uk/dp/B07XMM93KL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ronseal Smooth Finish Filler Quick Drying Filler 330g White**Ronseal**£5.48**4.3★**▲ 106%**](https://www.amazon.co.uk/dp/B0046QBRQU) [**Tetrion Easy-On Interior Filling and Jointing Compound 1.5kg**Tetrion**£8.58**4.3★**▲ 54%**](https://www.amazon.co.uk/dp/B00HXAPREE) [**Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use**GORILLA**£8.96**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0FP4WYY8C) [**EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**Generic**£12.19**4.8★**▲ 36%**](https://www.amazon.co.uk/dp/B0DDVXZ6T8) [**Ronseal 36553 Smooth Finish Filler Quick Drying 600g White**Ronseal**£5.22**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B0046QBRRY)
**~~View all trending →~~**
## **What buyers say about easy fill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**26%
*“Good easy filler”*
**Quality-Overall**16%
*“Excellent product”*
**Advertised Vs Actual Product**11%
*“Better than expected”*
**Value For Money**11%
*“Good price”*
**Moist/Dry**5%
*“Quick drying and durable”*
**Stitch/Finish/Polish**4%
*“Gives nice smooth finish”*
**Weight Light**3%
*“It is indeed light”*
**Color**3%
*“The colour is perfect for a wall”*
**Efficiency**3%
*“does the job”*
**Drying Time**2%
*“It dries quickly”*
### **What buyers complain about **
**Quality-Overall**14%
*“Poor product”*
**Size-Overall**12%
*“Really massive box much bigger than we expected”*
**Ease Of Use**11%
*“almost impossible to sand down”*
**Color**7%
*“white is also wet in this case”*
**Leak-Proof**7%
*“Arrived having completely leaked out into the box”*
**Hard Feel**6%
*“Sets as hard as steel”*
**Advertised Vs Actual Product**5%
*“Very disappointed that exaggerated claims always seem to be made for so many products these days”*
**Value For Money**4%
*“Waste of money”*
**Comfort-Overall**3%
*“I wasn't comfortable using plastering muck to properly redo the corner bead”*
**Paint Quality**3%
*“Rather watch paint dry”*
### **Top return reasons **
**Leak-Proof**19%
**Defective Material/Parts**16%
**Size-Overall**14%
**Functionality-Overall**10%
**Quality-Overall**6%
**Ease Of Use**5%
**Product Condition**5%
**Maintenance And Repair**3%
**Hard Feel**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is easy fill profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the easy fill niche?**
- 11 brands and 84 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in easy fill?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 0.3%.
- **When does demand for easy fill peak?**
- Demand peaks in Apr; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the easy fill niche?**
- Listings span £2.07–£27.55; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 1,602 reviews — the moat a new listing must climb.
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