---
title: "Dulux Quick Dry Gloss — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/dulux-quick-dry-gloss"
last_updated: "2026-07-31T12:38:36.366Z"
locale: en
meta:
description: "Niche score 44/100 · £77K/yr market · 52K searches/yr · £16.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £77K/yr market · 52K searches/yr · £16.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dulux Quick Dry Gloss — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **dulux quick dry gloss**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 12Conversion 84Competition 49Returns 98Price range 62Avg price 78Brand share 8Review moat 46Quality gap 38
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£1.69–£36.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,932.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£77K**
£77K/yr · 52K searches
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dulux quick dry gloss is a £77K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dulux quick dry gloss market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£66K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **37%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**2%**
- Dulux80% - Johnstone's9% - HOCHSTE4% - Harris2% - UHR URBAN HOME RANGE1% - AXpower Inspirational Technology Empowering People1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -26.6% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/dulux-quick-dry-gloss/trend)
## **Top dulux quick dry gloss search terms**
- **dulux gloss paint**9K/yr-16.5%4.4% conv. - **dulux quick dry gloss**10K/yr-35.1%6.7% conv. - **dulux white gloss paint**8K/yr-20.5%7.8% conv. - **dulux gloss**9K/yr-33.0%4.2% conv. - **dulux gloss brilliant white**9K/yr-34.7%6.5% conv. - **dulux white gloss**4K/yr-16.8%7.5% conv. - **dulux quick dry gloss brilliant white**3K/yr-16.0%6.4% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/dulux-quick-dry-gloss/search-terms)
## **Top dulux quick dry gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dulux Quick Dry Gloss Paint For Wood And Metal - Pure Brilliant White 750 ml**Dulux**£13.38**4.5★439 rev](https://www.amazon.co.uk/dp/B00PSIBMO2) [2**Dulux Non Drip Gloss High Sheen Paint For Wood And Metal Pure Brilliant White 1.25 L**Dulux**£13.09**4.6★1,701 rev](https://www.amazon.co.uk/dp/B00LPFZCD4) [3**Dulux Once Gloss Paint For Wood And Metal - Pure Brilliant White 2. 5 Litres**Dulux**£21.01**4.6★3,704 rev](https://www.amazon.co.uk/dp/B00N854EWY) [4![Dulux Quick Dry Gloss Pure Brilliant White 2.5L [Misc.]](https://m.media-amazon.com/images/I/51KeSOt3o7L.jpg)**Dulux Quick Dry Gloss Pure Brilliant White 2.5L \[Misc.\]**Dulux**£22.01**4.6★344 rev](https://www.amazon.co.uk/dp/B004S67FLY) [5**Dulux Once Gloss 1.25L Pure Brilliant White (301023)**Dulux**£14.15**4.6★1,295 rev](https://www.amazon.co.uk/dp/B00R36RQKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dulux Professional Liquid Gloss Paint Pure Brilliant White High Gloss Finish for Wood & Metal Durable Interior & Exterior Trim Paint Smooth Flowing Application Value Pack 1.25L**HOCHSTE**£20.72**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GNM65MXP) [**Dulux Professional Liquid Gloss Smooth Finish Durable Easy Application Quick Drying Ideal for Interior Exterior Surfaces Metal Wood & Doors Pure Brilliant White 1.25L**UHR URBAN HOME RANGE**£24.96**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GNMZ592D) [**AXpower Inspirational Technology Empowering People Quick Dry Gloss Paint 2.5L White High Shine Finish Interior & Exterior Wood and Metal Easy Application Durable Long Lasting Gloss**AXpower Inspirational Technology Empowering People**£23.10**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FTP9PKPQ) [**HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)**HOCHSTE**£20.42**13 rev10mo ago](https://www.amazon.co.uk/dp/B0FPLPB1HY) [**Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L**Dulux**£15.83**529 rev2y ago](https://www.amazon.co.uk/dp/B0CLB4RVGF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dulux Professional Liquid Gloss Smooth Finish Durable Easy Application Quick Drying Ideal for Interior Exterior Surfaces Metal Wood & Doors Pure Brilliant White 1.25L**UHR URBAN HOME RANGE**£24.96**2.0★**▲ 380%**](https://www.amazon.co.uk/dp/B0GNMZ592D) [**HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)**HOCHSTE**£20.42**4.9★**▲ 287%**](https://www.amazon.co.uk/dp/B0FPLPB1HY) [**Harris Seriously Good Angled Woodwork Gloss Paint Brush 1**Harris**£2.53**4.6★**▲ 237%**](https://www.amazon.co.uk/dp/B08DMBMNB9) [**Dulux Professional Liquid Gloss Paint Pure Brilliant White High Gloss Finish for Wood & Metal Durable Interior & Exterior Trim Paint Smooth Flowing Application Value Pack 1.25L**HOCHSTE**£20.72**4.6★**▲ 214%**](https://www.amazon.co.uk/dp/B0GNM65MXP) [**Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml**Johnstone's**£6.69**4.6★**▲ 155%**](https://www.amazon.co.uk/dp/B084X7C3XP)
**~~View all trending →~~**
## **What buyers say about dulux quick dry gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**27%
*“Good paint good finish”*
**Quality-Overall**15%
*“Amazing quality”*
**Value For Money**11%
*“Excellent value”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Engraving/Paint/Sublimation**7%
*“Lovely paint easy to apply”*
**Coverage**5%
*“Covers well”*
**Ease Of Use**5%
*“Goes on easy”*
**Moist/Dry**4%
*“Good stuff, covers well an dries quick”*
**Brightness/Shine/Glow**3%
*“a good shine”*
**Color**2%
*“Good colour”*
### **What buyers complain about **
**Paint Quality**37%
*“The smell from this paint is vile”*
**Quality-Overall**9%
*“poor quality finish”*
**Smell**9%
*“a bit smelly”*
**Thickness**8%
*“normally it is almost 'jelly like' thick”*
**Coverage**4%
*“Very poor in coverage appearance leaves it looking patchy even after 3coats”*
**Leak-Proof**3%
*“Drips a lot”*
**Advertised Vs Actual Product**3%
*“Not advertised”*
**Color**2%
*“it doesn't yellow”*
**Size-Overall**2%
*“it was smaller than I thought”*
**Value For Money**1%
*“Not cheap,”*
### **Top return reasons **
**Paint Quality**36%
**Size-Overall**30%
**Color**7%
**Leak-Proof**6%
**Quality-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Compatibility-Overall**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is dulux quick dry gloss profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dulux quick dry gloss niche?**
- 8 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in dulux quick dry gloss?**
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Smell. The return rate is 0.5%.
- **When does demand for dulux quick dry gloss peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the dulux quick dry gloss niche?**
- Listings span £1.69–£36.44; the average listing price is £16.38 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.
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