---
title: "Search terms — drill guide - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/drill-guide/search-terms"
last_updated: "2026-07-31T09:18:53.643Z"
locale: en
meta:
  description: "Niche score 53/100 · £69K/yr market · 113K searches/yr · £16.98 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £69K/yr market · 113K searches/yr · £16.98 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — drill guide - Flapen"
---

# **drill guide**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but a small market ($69K/yr) keeps it on the watch list.

Market size 17Growth 33Conversion 45Competition 47Returns 86Price range 83Avg price 80Brand share 63Review moat 53Quality gap 86

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£5.67–£67.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£16.98**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,371.54**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+6.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£69K**

£69K/yr · 113K searches