---
title: "Trend — draft excluder for doors - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/draft-excluder-for-doors/trend"
last_updated: "2026-07-31T15:10:19.500Z"
locale: en
meta:
  description: "Niche score 56/100 · £686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — draft excluder for doors - Flapen"
---

# **draft excluder for doors**

**Worth a look**

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 0Conversion 53Competition 78Returns 86Price range 0Avg price 19Brand share 94Review moat 38Quality gap 82

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Good****£686K**

£686K/yr · 2.3M searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,710.79**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.86**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-59.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.60–£13.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")